2020
DOI: 10.1002/isd2.12160
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Understanding the retail business owners' perception of social media tax in Uganda

Abstract: Currently, the adoption and use of social media is widespread in various sectors, including retail businesses. However, new policies significantly affect the adoption of social media and its associated benefit. This research draws from attitude as a determining factor to understand the retail business owners' perception of social media tax in Uganda. Using qualitative methods, data were collected from 183 retail businesses in urban communities. The study established that social media is being used to promote b… Show more

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Cited by 3 publications
(2 citation statements)
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“…The fourth contribution concerns the identification of future areas of research and questions to be answered (Table 6). As already reported in the previous section, we divided the suggestions into several areas according to the research, such as rates applied to social media (Kahiigi and Semwanga, 2021); consumer behavior and purchase intention (Hendijani Fard and Marvi, 2020; Janavi et al ., 2021; Kaur et al ., 2020; Naeem, 2019); company performance when using MIM (Kahiigi and Semwanga, 2021; Prihatna et al ., 2019; Vazquez et al ., 2017); the study of WOM and its viral potential (Suhud and Allan, 2020; Waheed et al ., 2019); and finally, the mobile social commerce perspective (Sun and Xu, 2019).…”
Section: Final Considerationsmentioning
confidence: 99%
“…The fourth contribution concerns the identification of future areas of research and questions to be answered (Table 6). As already reported in the previous section, we divided the suggestions into several areas according to the research, such as rates applied to social media (Kahiigi and Semwanga, 2021); consumer behavior and purchase intention (Hendijani Fard and Marvi, 2020; Janavi et al ., 2021; Kaur et al ., 2020; Naeem, 2019); company performance when using MIM (Kahiigi and Semwanga, 2021; Prihatna et al ., 2019; Vazquez et al ., 2017); the study of WOM and its viral potential (Suhud and Allan, 2020; Waheed et al ., 2019); and finally, the mobile social commerce perspective (Sun and Xu, 2019).…”
Section: Final Considerationsmentioning
confidence: 99%
“…Many studies on knowledge sharing through social media have been carried out, most of which are related to business communication (marketing and customer satisfaction). These studies include [34,[42][43][44][45][46][47][48][49][50][51][52][53][54][55]. Literature studies related to the use of social media to share knowledge have been performed.…”
Section: Introductionmentioning
confidence: 99%