2019
DOI: 10.4018/978-1-5225-5687-9.ch014
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Towards Cooperative With Competitive Alliance

Abstract: The advantage of competitive atmosphere in business has a significant role in helping to enhance productivity. It is necessary to empower competitive awareness with cooperative engagement to give clear understanding for core guideline and insightful view on promoting social entrepreneurship. This chapter attempts to explore the initiated engagement between cooperative and competitive concern paid attention in the particular way among the firms along with increasing popularity to achieve certain objectives like… Show more

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Cited by 39 publications
(11 citation statements)
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References 52 publications
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“…Strategic alliances might be seen as cooperation arrangements between two or more companies that share reciprocal resources to achieve improved competitive performance by sharing resources, while maintaining their own corporate identities (Robson et al , 2019). Strategic alliances provide firms with knowledge, technology, human resources, market sharing, among others (Ho et al , 2019), that might help companies to improve their innovation capacity and bring new products to market (Bouncken et al , 2019), which in turn may enhance performance and competitiveness (Huda et al , 2019). Firms engage in strategic alliance to learn and acquire marketing, managerial, innovation and production skills (Lo et al , 2016), which facilitate creativity and enhance innovation (Silvestri and Veltri, 2017; Schweitzer, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Strategic alliances might be seen as cooperation arrangements between two or more companies that share reciprocal resources to achieve improved competitive performance by sharing resources, while maintaining their own corporate identities (Robson et al , 2019). Strategic alliances provide firms with knowledge, technology, human resources, market sharing, among others (Ho et al , 2019), that might help companies to improve their innovation capacity and bring new products to market (Bouncken et al , 2019), which in turn may enhance performance and competitiveness (Huda et al , 2019). Firms engage in strategic alliance to learn and acquire marketing, managerial, innovation and production skills (Lo et al , 2016), which facilitate creativity and enhance innovation (Silvestri and Veltri, 2017; Schweitzer, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Kabue & Kilika (2016) it is as if the RBV theory explains the ability of a company to compete with other companies, by managing the resources of the company concerned in accordance with the company's ability to achieve the company's competitive advantage. Fully from the advantages possessed by these business ventures can help companies compete with other companies Huda et al (2019). The existence of advantages that the company has and success in competing with other companies will increase the company's value (Ellitan, 2020).…”
Section: Resource-based View (Rbv)mentioning
confidence: 99%
“…The programme with the creativity of thinking in planning to constitute the alternative way to feel more aware of environmental caring could be used to solve in raising awareness of the sustainability with the quality beyond deciding a convinced choice to have critical thinking. Representing the process with a creative approach to create the integration of implementing the experiential learning, transmitting the contextual understanding to face the challenges on sustainability issues should be engaged into generating what to do in achieving the aims to create the potential value to deliver within the real-life surrounding with cooperative and competitive engagement (Huda et al, 2018b). Moreover, the knowledge with such understanding on generating corporate responsibility points out making trust in underlying the process to help them think more broadly in driving forces to move a place towards a particular kind of future should allow participants to go every step from entrenched positions.…”
Section: Nurturing Corporate Responsibility-based Transformative Experiential Learningmentioning
confidence: 99%