“…Strategic alliances might be seen as cooperation arrangements between two or more companies that share reciprocal resources to achieve improved competitive performance by sharing resources, while maintaining their own corporate identities (Robson et al , 2019). Strategic alliances provide firms with knowledge, technology, human resources, market sharing, among others (Ho et al , 2019), that might help companies to improve their innovation capacity and bring new products to market (Bouncken et al , 2019), which in turn may enhance performance and competitiveness (Huda et al , 2019). Firms engage in strategic alliance to learn and acquire marketing, managerial, innovation and production skills (Lo et al , 2016), which facilitate creativity and enhance innovation (Silvestri and Veltri, 2017; Schweitzer, 2014).…”