“…Several studies have been conducted reviewing the impact of mindfulness in fields as diverse as health (Langer, 1989), psychology (Rosenstreich, 2016), tourism (Chan, 2019; Moscardo, 1996) and training and education (Johnson and Park, 2020). In all cases, they describe it as a potential tool which can be used to, among other things, help with an individuals’ ability to retain information, learn and enjoy (Dutt and Ninov, 2015, 2016; Frauman and Norman, 2003, 2004; Langer, 1989; Moscardo, 1991, 1996, 2009). By understanding the mindful predispositions of individuals, more appropriate communications and experiences can be more effectively sold (Dutt and Ninov, 2016).…”