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This paper aims to describe and analyze the main characteristics of articles on green marketing published in the most relevant journals within the period 1993-2003, in order to determine the evolution of this current issue of research over recent years and improve our understanding of this subject. We built up a database with 112 articles on green marketing and we have explored the topic, the methodology and the techniques of analysis, as well as other relevant aspects of the research. In order to complete this analysis, we made a review of articles published in two journals specializing in environmental management: BSE and CSREM. In this way, this paper offers practical help to those who are beginning research on this topic because the results will help us to determine what still needs to be investigated in this topic and hence propose a research agenda for the coming years.

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Purpose The purpose of this study is firstly to analyze whether the determining factors of the entrepreneurial intention of academics are the same for men and women and test whether their degree of importance varies depending on gender, and secondly to test whether the lesser entrepreneurial intention of women detected in previous studies is because of the lesser presence of the determining factors of entrepreneurial intention among women or, on the contrary, is determined by the existence of implicit barriers that do not depend on these factors. Design/methodology/approach After conducting a survey on a sample of 1,178 academics, the results of a linear regression model confirm the hypothesis that female academics have less of an entrepreneurial intention. Findings Moreover, through the Blinder–Oaxaca decomposition, it is observed that this lesser female entrepreneurial behavior is not because of the absence of any of the factors considered as determinants of entrepreneurial intention, but instead is related to the existence of implicit barriers for women that influence their entrepreneurial intention. Originality/value To the best of the authors’ knowledge, this is the first time that a study of this nature has been conducted internationally. Unlike other studies on academic entrepreneurship, the authors do not restrict the sample to one or two universities but rather aim the study at all universities in Spain and, therefore, at all academics from all branches of knowledge.

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