The usefulness of selected variables for predicting activity loyalty

Backman, Sheila J.; Crompton, John L.

doi:10.1080/01490409109513138

Cited by 241 publications

(151 citation statements)

References 18 publications

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“…A plethora of studies have shown that one of the best marketing strategies is to advance and promote visitors' loyalty to the respective service (Backman and Crompton, 1991;Backman and Shinew, 1994;Opperman, 1998;Park, 1996;Thomas, 2001;Wakefield and Sloan, 1995). One basis for the examination of consumer loyalty is that past research has suggested that it is more desirable, and much less expensive to retain current visitors than it is to seek new ones (Reichheld and Sasser, 1990;Thomas, 2001).…”

Section: Introductionmentioning

confidence: 99%

Reoperationalising the Loyalty Framework

Petrick

2005

Tourism and Hospitality Research

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The purpose of this study was to operationalise loyalty as a segmentation tool utilising both psychological and behavioural measures (as suggested by Backman, 1988), while recognising the vast differences between the types of loyalty possible by acknowledging the differences between first time visitors and actual ‘loyal’ visitors (as suggested by Opperman, 2000). Secondary purposes of the study included the identification of differences between the segments derived. The proposed framework identified an easy to utilise, and effective segmentation tool. It was also revealed that the proposed framework can be very useful for segmenting cruise passengers into distinct homogeneous groups. Specific managerial implications are discussed.

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Section: Introductionmentioning

confidence: 99%

Reoperationalising the Loyalty Framework

Petrick

2005

Tourism and Hospitality Research

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“…They are based on the theories of planned behaviour and reasoned action, which postulate that a relationship exists between service quality, satisfaction, and future behavioural intentions (Ajzen, 1991;Ajzen and Fishbein, 1980;Chi and Qu, 2008;McKercher and Tse, 2012;Yoon and Uysal, 2005). These approaches affirm that behavioural measures are not able to distinguish between intentionally loyalty and spurious loyalty (Backman and Crompton, 1991a), where the latter characterizes those that are interested in being loyal because of convenience factors. This implies that these buyers can be easily attracted by another brand that, for instance, adopts a policy of price discounts or special offers (Kozak et al, 2002.…”

Section: Operationalizationmentioning

confidence: 99%

“…This is the case where loyalty coincides with 'habit'. Perhaps an active choice of going to 'that' place there might have been in the first times (Backman and Crompton, 1991a;Beatty and Kahle, 1988;Oppermann, 1999). But often it could be very arguable the fact that satisfaction has remained a main factor.…”

Section: Still Inmentioning

confidence: 99%

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The behaviour of repeat visitors to museums: review and empirical findings

2013

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This study presents a theoretical and operational framework for analyzing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

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“…A number of studies have examined the antecedents or causes of repeat purchase intentions (Backman & Crompton, 1991;Cronin, Brady & Hult, 2000;Petrick, Morais & Norman, 2001). Results of this body of research have shown that satisfaction, quality/performance, and diff erent other variables are good predictors of customers intended loyalty.…”

Section: Introductionmentioning

confidence: 99%

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Bédiová¹,

Ryglová²

2015

Acta Univ. Agric. Silvic. Mendelianae Brun.

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The paper summarizes scientifi c approaches to researches in the fi eld of destination choice, satisfaction and the loyalty of ski resorts customers. Information about existing models and trends from scientifi c journals are analysed. Multiattribute models are widely used in researches dealing with satisfaction and loyalty. It can be presumed that tourist overall satisfaction is determined by destination image and attribute satisfaction. Tourist attribute satisfaction is also directly infl uenced by destination image, and destination loyalty is in turn infl uenced by overall satisfaction. The results will be useful for researchers and practitioners who deal with tourist satisfaction and loyalty in particular for ski resorts operators. This paper represents the initial phase of the project aimed at researching the topical factors with their relationships and links infl uencing satisfaction and loyalty of ski resort customers in selected countries.

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The usefulness of selected variables for predicting activity loyalty

Cited by 241 publications

References 18 publications

Reoperationalising the Loyalty Framework

Reoperationalising the Loyalty Framework

The behaviour of repeat visitors to museums: review and empirical findings

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

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