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The purpose of the current study was to examine the relationships between satisfaction, perceived value, and quality in their prediction of intentions to repurchase and positive word of mouth publicity. These constructs have been examined from three distinctly different perspectives, resulting in three competing models. Thus, the satisfaction model, perceived value model, and quality model were utilized to assess which one best explains cruise passengers’behavioral intentions. Results revealed that the quality model most accurately fit the data and that quality was the best predictor of intentions to repurchase. Quality was found to have both a moderated and direct effect on behavioral intentions. Specific theoretical and managerial implications are discussed.

This study investigated the relationship of entertainment travelers’ past vacation behavior, vacation satisfaction, perceived vacation value, and intentions to revisit and repurchase. Subjects were inquirers for the purchase of an entertainment package that visited the destination and were systematically selected over a 12-month period. Results suggest that past behavior, satisfaction, and perceived value are good predictors of entertainment vacationers’ intentions to revisit the destination. It was further found that the variables of past behavior, satisfaction, and perceived value are poor predictors of intentions to visit and attend live theater entertainment or book an entertainment package during a visit. Given the relationships between past behavior, satisfaction, perceived value, and intentions to revisit, results of the present study provide important theoretical implications and direction for entertainment destination management.

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While it has been suggested that perceived value is the most important indicator of future purchase behavior for services, few studies have examined the underlying frame-work of perceived value. Research has also suggested the importance of identifying differences between first-time and repeat visitors. Thus, the purpose of the current study was to test the relationships between reputation, emotional response, monetary price, behavioral price, quality, perceived value, and repurchase intentions. Results from a survey of cruise line passengers revealed distinct differences between the antecedents of first-time visitors’ and repeat visitors’ perceived value. It was also found that quality was the best predictor of repurchase intentions for first timers, while perceived value was the best predictor for repeaters. Specific theoretical and managerial implications are discussed.

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