A review of the literature shows that the relationship between satisfaction and tourism expenditure, as well as the dependence among different tourist expenditure categories, are under-researched topics. The aim of this study is twofold: first, to investigate the influence on tourism expenditure of tourists' satisfaction with the destination, correcting for the effect of some socio-demographic and trip-related variables; second, to study the dependence among tourist expenditure on the different tourist categories that create the overall expenditure for the trip. This study focuses on an analysis of the expenditure behaviour of a sample of international visitors who travelled in an area around the Dolomites in Northern Italy, adopting the doublehurdle model with the Heien and Wessells estimator. In discussing the results, policy implications and managerial issues for tourism destinations are presented.
This paper examines the determinants of visitors' expenditure behaviour at cultural events. The authors analyse visitors' expenditure at the micro-level, dividing it into expenditure on accommodation and expenditure on food and beverages. The explicative variables taken into account are socio-demographic, economic, psychological and trip-related attributes. An ad hoc survey was conducted on the three most famous Christmas markets in the north of Italy in December 2008 and 2009. To achieve their aims, the authors use the robust double-hurdle model. The results indicate that travel purpose, region of origin, perception of the event, length of stay and age are significant factors influencing both the propensity to spend and the amount of money actually spent during visits. The findings will provide destination managers and tourism businesses with practical knowledge useful for destination marketing, event development and customer service.
This article investigates the effect that loyalty and tourist satisfaction with a sporting event have on visitors' behavioural intention not only to revisit and recommend the event but also to revisit and recommend its nearby tourist destinations. The quantitative analysis is based on 343 selfadministered questionnaires collected among the visitors of the Biathlon World Cup 2009 in South Tyrol, Northern Italy. The satisfaction variables were reduced to three factors: Services, Price, and Accessibility. Through the computation of numerous Logit models, this study shows that there is a positive relationship between the three satisfaction factors and the behavioural intention to revisit and recommend the event and its nearby tourist destinations to friends and relatives. Furthermore, loyalty to the event is strongly and positively related with the intention to revisit the event in the near future but not to revisit the destination or to recommend it to friends and relatives.
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