The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Bédiová, Monika; Ryglová, Kateřina

doi:10.11118/actaun201563020499

Cited by 9 publications

(5 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Their results showed that tourist satisfaction is directly influenced by the image of the destination; and that, in turn, destination loyalty is influenced by overall satisfaction [27]. Another study used the factor-cluster method to identify six different customer segments [28].…”

Section: Introductionmentioning

confidence: 99%

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

et al. 2018

View full text Add to dashboard Cite

Abstract:The impacts of climate change are affecting ski tourism in Europe's southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.

show abstract

Section: Introductionmentioning

confidence: 99%

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

et al. 2018

View full text Add to dashboard Cite

show abstract

“…It is obvious that these variables may also be important for some visitors of a ski resort, but likely they are not that important for all visitors and not directly related to the actual skiing experience for the entire ski resort's visitor base. At the same time, as the actual ski experience is a multi-dimensional experience, it is affected by issues like the variety, length and quality of ski slopes, capacity of the ski lifts, length of ski runs, speed of access to the ski lifts and number of slopes (Alexandris et al, 2006;B ediov a and Ryglov a, 2015;Kyle et al, 2010;Matzler et al, 2007). Therefore, these variables will be used as service quality skiing indicator variables in this study.…”

Section: Service Quality Skiingmentioning

confidence: 99%

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Haverila

Haverila²,

Twyford³

2023

EJMS

View full text Add to dashboard Cite

PurposeThis study assesses the impact of marital status towards customer-centric measures in a Canadian ski resort using the importance-performance map analysis (IPMA) as the analytical framework. For the purpose of this paper, the three groups that were assessed included singles, partnership without children and partnership with children as marital status indicators. From the theoretical and especially managerial point of view, knowing the importance and the performance of the relevant ski resort-related customer-centric perceptions is of key importance.Design/methodology/approachA survey was completed to assess customer-centric measures including customer satisfaction, repurchase intent, value for money, willingness to recommend, overall performance in terms of meeting expectations, relationship quality and skiing service quality. An IPMA was conducted with partial least square-structural equation modelling (PLS-SEM) to assess the importance-performance perceptions of the three marital status groups.FindingsThe results indicated that for five of the seven customer-centric measures, there were significant differences between the marital status groups. Overall, singles appeared to have the lowest values in customer-centric measures, whereas respondents living in partnership with children had the highest. This was also the case with the value for money perceptions, although the cost for the ski resort visit was likely to be the highest for the respondents living in partnership with children. There were also differences between the marital status groups in terms of the importance-performance evaluations.Originality/valueResults of this research have implications for ski resort management as the three marital status groups appear to perceive the customer-centric measures quite differently in the IPMA framework.

show abstract

“…Moreover, accessibility is a vital prerequisite at any tourist destination [29]. Based on the comparison of the results of the studies, the main factor influencing the choice of location and destination are travel distance and climatic factors (e.g., snow conditions, ski slopes) [30]. With climate change, the appeal of snow-safe destinations is strongly influenced by price and travel time [31].…”

Section: Factors That Influence the Distribution Of Ski Resortsmentioning

confidence: 99%

Spatial Patterns of China’s Ski Resorts and Their Influencing Factors: A Geographical Detector Study

et al. 2021

View full text Add to dashboard Cite

This study uses geographic information systems (GIS) and geographical detector techniques to explore the national and regional pattern of the spatial distribution of China’s ski resorts, and quantitatively identifies the main factors that influence their location. Results show that although China’s ski areas are geographically clustered, ski resorts are more likely to be located at high latitudes (northeast and northwest China) than at low latitudes (central and south China). Among the most influential factors are the winter sporting mega-events that explain 70% of the location of China’s ski areas; the 2022 Winter Olympics accounted for 14%. The main factors that contribute to the distribution of ski areas depend on the regions and types of ski resorts. Implications for the ski resorts industry, such as the different practice for hot and cold spot areas of China’s ski resorts, and the future development direction of ski industry, are discussed.

show abstract

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Cited by 9 publications

References 54 publications

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Spatial Patterns of China’s Ski Resorts and Their Influencing Factors: A Geographical Detector Study

Contact Info

Product

Resources

About