The Routledge Companion to the History of Retailing

Stobart, Jon; Howard, Vicki

doi:10.4324/9781315560854

Cited by 7 publications

(1 citation statement)

References 18 publications

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“…Sears and its main competitor Montgomery Ward were found in the final quarter of the 19th century and especially sold their products to people living in the countryside, where most Americans lived at the time (Stanger, 2018). Their clientele included many former slaves, and historian Louis Hyman in an op-ed piece drew attention to the important emancipatory role Sears played for the consumption of African-Americans under the Jim Crow laws (Hyman, 2018).…”

Section: Sears Roebuck and Company And Stigmatization As A Competitiv...mentioning

confidence: 99%

Managing repugnance: how core-stigma shapes firm behavior

Dekker

Gradoz

2022

Journal of Institutional Economics

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This article argues for the need for the empirical analysis of how firms manage repugnance and core-stigmatization. To develop our empirical perspective, we compare the work on repugnance with the existing empirical literature in management on core-stigma and argue that core-stigmatization results from the mobilized repugnance. The core-stigmatized firm faces higher transaction costs. We demonstrate, through a case-study of the strategies of MindGeek/Pornhub in the online pornography market, how transaction costs economics can explain the choice of strategies to deal with core-stigma. Under most conditions, the increased transaction costs lead to vertical and lateral integration of the firm. In a dynamic setting, rival firms might use stigmatization to prevent the entry of a new competitor. Our second case-study on the early decades of the mail-order company Sears, Roebuck, and Company illustrates that repugnance, including racial discrimination, was mobilized by competitors to block the entry of the firm into the market.

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Section: Sears Roebuck and Company And Stigmatization As A Competitiv...mentioning

confidence: 99%

Managing repugnance: how core-stigma shapes firm behavior

Dekker

Gradoz

2022

Journal of Institutional Economics

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Mythologizing late Victorian tea advertising: the case of the Illustrated London News (1890–1900)

Chatterjee

2024

History of Retailing and Consumption

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Consumer perceptions of real-time marketing used in campaigns for retail businesses

Tar¹,

Wiid²

2021

IJRBS

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This research empirically investigates consumers’ perception of real-time marketing as a marketing tool that is increasingly being used by businesses. Based on the review of literature, the paper aims to delve into real-time marketing and explore the elements of real-time marketing that influence consumers' perception of RTM campaigns. This study adopted a quantitative methodology. A total of 201 consumers completed an online survey in Gauteng, South Africa. To identify underlying factors that influence the consumer's perception of various real-time marketing campaigns, exploratory factor analysis was conducted. Descriptive statistic was used to provide a further summary of the basic characteristics of the sample. The research findings indicate that consumers value real-time marketing communication campaigns that offer value. Consumers' perception of value includes any real-time marketing campaign that offers some financial gain in the form of immediate and personalized discounts. This research provides retailers with a greater understanding of what consumers perceive as valuable and what they regard as clutter when it comes to real-time marketing campaigns

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The Routledge Companion to the History of Retailing

Cited by 7 publications

References 18 publications

Managing repugnance: how core-stigma shapes firm behavior

Managing repugnance: how core-stigma shapes firm behavior

Mythologizing late Victorian tea advertising: the case of the Illustrated London News (1890–1900)

Consumer perceptions of real-time marketing used in campaigns for retail businesses

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