This article explores the extent and nature of retail change in the eighteenth century. In focusing on a single region, it places retailing in its spatial, economic and social context; by adopting different scales of analysis - shop, town and region - it reveals much about the spatiality of retailing. The study shows that retail change had penetrated all aspects of retailing and all parts of the regional urban hierarchy by the end of the eighteenth century. However, any retailing revolution was a patchy and conditional process: the pace of change varied, and the gap between large and small towns apparently widened in the early nineteenth century.

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This special issue addresses the changing role and later history of physical, face-to-face markets for goods, which in modern cities all over the world are mainly or wholly used by individuals and families for consumption purposes. Our focus is on the urban market as a specific urban place and its shifting relationship with important alterations in the governance, society and economy of modern, industrial cities (until c. 1970). The main intention of this collection is to move beyond traditional (western) views of the so-called ‘decline’ of these urban marketplaces. In the history and theorization of the type of cities that came into being all over the world in the wake of economic and political transformations in the nineteenth and twentieth centuries, ‘markets’ are usually thought of in terms of their institutional meaning. They are referred to as abstract notions of commerce and exchange, be it in commodities, labour, cash or shares. Seldom are they studied as real, physical marketplaces within cities; as entities that take up space; function in changing production and distribution chains and evolve as a result of changes in wholesaling, retailing, consumption and the political regulation of urban space, society and economy. Indeed, it is often argued that ‘marketplaces’ in this spatially delimited and concrete sense ceased to be of importance once modernization took hold of urban landscapes all over the world. That this is not the case is amply demonstrated by the articles gathered here: markets continued to be vibrant parts of a wide variety of towns and cities across the globe.

Purpose. This paper aims to reconsider and reframe the relationship between retail and consumer revolutions, arguing that the two have too often been separated empirically and conceptually. Design/methodology/approach. Reviewing a broad range of literature, the paper discusses the ways in which the historiography of retailing and consumption might be brought together by a greater focus on and theorisation of shopping. Findings. The paper highlights equivocation in the literature about the extent to which retailing was transformed during the eighteenth century in response to consumer changes. Whilst some aspects were dramatically transformed, others remained largely unchanged. It draws on a rather smaller body of work to illustrate the ways in which shopping practices were instrumental in connecting shops and consumers, linking to the cultural world of consumption to the economic realm of retailing. Originality/value. The key argument is that, if studies of shopping are to be useful in furthering our understanding of retailing and consumption, then we must theorise shopping more fully. In particular, the paper emphasises the insights afforded by notions of performance and identity, and by analyses of consumer motivation; arguing that these offer the opportunity to link shopping to wider debates over politeness, gender roles and even modernity.

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The eighteenth century witnessed the emergence of ‘leisure towns’ as the chief resorts of wealthy consumers of a new range of goods and services. Their prosperity related closely to the growth of consumerism, but little attention has been given to the ways in which shopping and shops linked into the changing social, economic and physical structure of such towns. This paper explores these processes in the context of Chester – a classic, but largely neglected leisure town – and concludes that shopping streets became central to the economy of the city and amongst the most important of its social spaces.