The role of context in perceptions of the aesthetics of web pages over time

Abstract

An important aspect of the empirical study of user experience is the process by which users form aesthetic and other judgements of interactive products. The current study extends previous research by presenting test users with a context (mode of use) in which to make their judgements, using sets of web pages from specific domains rather than unrelated pages, studying the congruence of perceptions of aesthetic value over time, including judgements after use of a web site, manipulating the aesthetic design of web pages and studying the relationship between usability and aesthetic value. The results from two experiments demonstrate that context increases the stability of judgements from perceptions after brief exposure to those after self-paced exposure and from perceptions after self-paced exposure to those of after site use. Experiment 1 shows that relatively attractive pages are preferred over relatively unattractive pages after brief exposure, but only if no context is provided. Experiment 2 shows that after brief exposure, classically aesthetic pages that are information-oriented are rated as more attractive than expressively aesthetic pages. Perceptions are not correlated with measures of task performance or mental effort. We conclude that context is a pivotal factor influencing the stability of users" perceptions, which must be explicitly addressed in the study of users" product experience. Furthermore, the type of aesthetics that is relevant to users" perceptions appears to depend on the application domain. The principle "what is beautiful is usable" is not confirmed.

Investigating Effects of Screen Layout Elements on Interface and Screen Design Aesthetics

“…However, it is still not clear how much weight classical aesthetics aspects have on the overall user perception of visual aesthetics. Findings of recent studies point out to a possible effect of context of use [24,25]. They indicated that classical aesthetics will have a dominant effect in case of more traditionally designed and information-oriented websites.…”

Survey of research on Quality of Experience modelling for web browsing

“…One of two most extensively studied dimensions in UX research has been the aesthetics of user interfaces [7,23,38,63,65,76,81,87,97,117,118,120], which consists of two main dimensions: classical aesthetics (characterized by the terms ''aesthetic'', ''cleanness'', ''clearness'', ''symmetry'', etc.) and expressive aesthetics (characterized by the terms ''original'', ''creative'', ''fascinating'').…”

“…Some authors addressing the field of Web aesthetics have considered aesthetics as a composite factor construct composed of its constituent parts such as colour, visual layout, typography, symmetry, saturation, brightness, etc. [5,65,76,97,117,118,121,122,133], while others considered and investigated aesthetics in terms of its various previously mentioned constituent parts [24,38,63,81,108,120]. In all cases, the impact of Web site visual appeal on user satisfaction has been proven.…”

The role of non-visual aesthetics in consumer product evaluation

“…meta-analysis of Hornbaek and Law, 2007). Little is known about its association with visual aesthetics, though one study indicated that visual aesthetics did not show an influence on mental workload (van Schaik and Ling, 2009).…”