The role of non-visual aesthetics in consumer product evaluation

Sonderegger, Andreas; Sauer, Juergen

doi:10.1016/j.ijhcs.2015.05.011

Cited by 15 publications

(9 citation statements)

References 56 publications

(95 reference statements)

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“…Although non-visual design elements can play an important role in a design, only a few relevant studies have focused on them (Sonderegger and Sauer, 2015; Eklund and Helmefalk, 2018), likely because these elements are difficult to study. This line of inquiry should be considered in future research.…”

Section: Discussion Implications and Future Directionsmentioning

confidence: 99%

“…Secondly, most of the respondents noted that, in judging a product (specifically its functionality and ergonomics, based on photos), even watching an advertising video and reading a description are not reliable. This position challenges the findings of studies that have used photos to measure consumers' perception of products' utility (Hoegg and Alba, 2011;Radford and Bloch, 2011;Sonderegger and Sauer, 2015). In this regard, an interviewee said:…”

Section: Analysing the Award-winning Productsmentioning

confidence: 96%

“…It should be noted that other non-visual elements have not been studied properly in the existing literature; however, they are influential on consumers' responses (Sonderegger and Sauer, 2015). Nevertheless, only one interviewee mentioned these elements, saying: Some non-visual elements like scent are very important.…”

Section: Visual and Non-visual Elementsmentioning

confidence: 99%

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Are product design researchers and practitioners on the same page? The way professional product designers view creative design

Sameti

Koslow

Mashhady

2022

JPBM

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Purpose This paper aims to explore professional product designers’ views on creative design and to compare their viewpoints with the related academic literature on product marketing. Design/methodology/approach To find the designers’ views on creative design, face-to-face in-depth interviews based on repertory grid analysis and semi-structured questions were conducted with 32 professional and award-wining product designers who mostly design for international producers. Findings Although marketing scholars often approach design as a noun – something that can be viewed and analysed as a bundle of attributes, dimensions or characteristics – professional designers view design differently. To them, design is a verb, a problem-solving process through which they meet the challenges consumers have with products. Comparing professional product designers’ views on design creativity with the main topics in the product marketing literature places scholars’ dispositionalism against designers’ situationalism; it also enables marketing scholars to improve their viewpoints on product design and to bring practical problem-solving and design thinking into their research. This also increases mutual understanding between marketers and designers. Research limitations/implications This research enhances the knowledge of marketing scholars, marketers and designers about each other’s perspectives on product design creativity, which will improve their mutual understanding and the business-to-business relationship between marketers and designers. Originality/value To the best of the authors’ knowledge, this research is the first study that has attempted to discover product designers’ opinions on the main topics in the related academic literature.

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Section: Discussion Implications and Future Directionsmentioning

confidence: 99%

Section: Analysing the Award-winning Productsmentioning

confidence: 96%

See 1 more Smart Citation

Are product design researchers and practitioners on the same page? The way professional product designers view creative design

Sameti

Koslow

Mashhady

2022

JPBM

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“…material and texture) that can be more or less visible (e.g. seen in a product’s texture) (Sonderegger and Sauer, 2015; Srinivasan et al , 2012; Reimann et al , 2010; Eklund and Helmefalk, 2018). Crucially, other important non-visual elements of PD, such as those that affect the auditory, olfactory and gustatory senses (Candi et al , 2017; Sonderegger and Sauer, 2015) have rarely been studied in the PD literature (Sonderegger and Sauer, 2015).…”

Section: Independent Variables (Driving/underlying/antecedents)mentioning

confidence: 99%

The missing link in the evolution of product design: a strategy roadmap towards product development success

Sameti

2022

JPBM

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Purpose The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create a foundation for strategic development in this field. Design/methodology/approach This research adopted a “fit-for-purpose” methodology, a cross-referencing method and a meta-narrative approach that are appropriate for reviewing studies in a field involving complex topics and areas in which the literature is still developing. Findings To enhance the quality of product development, there is a need for PD strategy based on a clear understanding of many factors: the consumer; the complex interrelations among a product’s values, dimensions and personalities; PD theories; and other related variables. Practical implications This study found that PD studies should concentrate more on codifying strategies to enhance product development success. This is particularly important in view of consumers’ varied and changeable tastes in the global market and the differing insights of product marketers and designers. Originality/value This comprehensive systematic review is a unique study that contributes to future business-to-consumer and business-to-business research by compiling scattered and hidden strategies, theories and variables in the PD/development literature.

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“…Emotional experiences, in this study, are investigated in the three main dimensions of affect: Valence (the degree of pleasantness of a stimulus), Arousal (the intensity of the emotional response evoked by a stimulus), and Dominance (the degree of control experienced by the person facing a stimulus). The investigation of these emotional dimensions is based on work by Bradley and Lang (1994), which is widely adopted in research on consumer emotions (e.g., Hillenbrand et al 2013;Serrano et al 2013;Sonderegger and Sauer 2015;Visbal et al 2017). The evaluation of user experience also includes perceived product attractiveness (Thomas and Ormen 2010).…”

mentioning

confidence: 99%

Aesthetic and functional bra attributes as emotional triggers

2018

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Introduction Users' emotional experiences with products can be understood in a cause-effect perspective. The technical attributes of a product are the designable causes, and its effects are the emotional outcomes evoked by them. The understanding of emotional experience evoked by design triggers is a consistent topic of interest in consumer studies. Seva et al. (2007), for example, indicate that product designers may use information about user emotions, when designing products. According to the authors, sales often increase when emotions are stimulated through the manipulation of product attributes. Khalid (2006) focused on the relationship between affect and cognition, indicating that it is crucial to understand user emotions and affective necessities to design products that attain those needs. Also, in a recent study, Tonetto and Desmet (2016) were able to develop a highly consistent measurement instrument to access appraisals to cars to assist in designing loveable vehicles.

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The role of non-visual aesthetics in consumer product evaluation

Cited by 15 publications

References 56 publications

Are product design researchers and practitioners on the same page? The way professional product designers view creative design

Are product design researchers and practitioners on the same page? The way professional product designers view creative design

The missing link in the evolution of product design: a strategy roadmap towards product development success

Aesthetic and functional bra attributes as emotional triggers

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