The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective

Marinković, Veljko; Đorđević, Aleksandar; Kalinić, Zoran

doi:10.1080/09537325.2019.1655537

Cited by 112 publications

(105 citation statements)

References 52 publications

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“…Furthermore, EE is a significant predictor affecting performance expectancy and satisfaction on technology continuance usage [29]. Similar results have been confirmed on mobile technology, like, mobile banking [20], mobile commerce [16] and mobile shopping [21]. Therefore, this study proposes following hypotheses:…”

Section: Effort Expectancy (Ee)supporting

confidence: 61%

“…SI has a significant positive impact on continuance intention to use mobile technologies [13], such as mobile shopping apps [15]. Moreover, SI also affects satisfaction towards mobile technology continuance intention [16]. Likewise, SI has been confirmed that has both significant effect on users' satisfaction and continuance usage intention of mobile technology [30].…”

Section: Social Influence (Si)mentioning

confidence: 99%

“…In addition, UTAUT also has been implemented to analyze users' continuance intention of using technology [10]. Such as, UTAUT model integrates with perceived trust, satisfaction to evaluate customers' continuance intention of using M-commerce [16].…”

Section: Unified Theory Of Acceptance and Use Of Technology (Utaut)mentioning

confidence: 99%

“…PE as an important factor significantly determines user's continuance intention, the higher utility users perceived from using M-payment system, the greater continuance usage intention [15] [20]. Moreover, PE also has been validated have significant effect on satisfaction towards continuance usage intention of mobile technologies [27], like, mobile banking [20][28]; mobile commerce [16]. Therefore, the following hypotheses are proposed:…”

Section: Performance Expectancy (Pe)mentioning

confidence: 99%

“…Effort expectancy is defined as the degree of ease associated with users' utilization of a certain technology [17]. Which means perceived ease associated with using mobile technology leading users' higher intention to continuous use it [7] [16]. However, some studies found EE has no significant effect on continuance intention towards mobile technology, such as, mobile banking [20] and mobile shopping applications [15].…”

Section: Effort Expectancy (Ee)mentioning

confidence: 99%

See 4 more Smart Citations

A comprehensive model integrating UTAUT and ECM with espoused cultural values for investigating users' continuance intention of using mobile payment

Zhao

Bação

2020

Proceedings of the 2020 3rd International Conference on Big Data Technologies

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Mobile payment (M-payment), as an emerging financial transaction method has been widely adopted in various contexts. In order to investigate the significance factors and espoused cultural moderators impacting users' M-payment continuance usage intention in China, this study proposes a comprehensive model integrating Unified Theory of Acceptance and Use of Technology (UTAUT) and Expectancy Confirmation Model (ECM) with trust variable espoused by Hofstede's cultural value to investigate factors affecting users' continuance intention of using M-payment. In addition, based on the proposed model, researchers can more accurately explain user' behavior not only corresponding technological perceptions, but also mental expectations and espoused cultural values for various technology continuance acceptance under different cultural background. CCS Concepts • Computing methodologies ➝Modeling and simulation ➝Model development and analysis ➝Modeling methodologies

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Section: Effort Expectancy (Ee)supporting

confidence: 61%

Section: Social Influence (Si)mentioning

confidence: 99%

Section: Unified Theory Of Acceptance and Use Of Technology (Utaut)mentioning

confidence: 99%

Section: Performance Expectancy (Pe)mentioning

confidence: 99%

Section: Effort Expectancy (Ee)mentioning

confidence: 99%

See 3 more Smart Citations

A comprehensive model integrating UTAUT and ECM with espoused cultural values for investigating users' continuance intention of using mobile payment

Zhao

Bação

2020

Proceedings of the 2020 3rd International Conference on Big Data Technologies

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The bright side of online consumer behavior: Continuance intention for mobile payments

Purohit

Arora

Paul

2022

J of Consumer Behaviour

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Researchers on online consumer behavior have rarely discussed the subjective well-being aspect or improving the life quality of the next billion as the bright side.Emerging technologies such as mobile payments have added to the life quality of people by enabling fast and convenient transactions online that can be performed anywhere and anytime. The studies on mobile payments adoption or continued use are majorly focused on the utilitarian aspects. While the firms face stiff competition and struggle to retain customers it is imperative to discuss both the psychological and behavioral aspects of technology use. The proposed theoretical framework integrates the expectation confirmation model, unified theory of acceptance and use of technology (UTAUT) model, and the subjective well-being aspect to explain the factors that affect the mobile payments continuance intention. This multidisciplinary study makes a novel contribution to the extant literature on online consumer behavior. Data were obtained by surveying 351 users of mobile payments. The structural equation modeling (SEM) revealed that continuance intention is influenced by subjective well-being, facilitating conditions, effort expectancy, and satisfaction. Performance expectancy and effort expectancy influence satisfaction that further influences continuance intention. The study deliberates several inferences for service providers for effective strategic advancement. Findings can be used for developing innovative solutions for improved online customer experience and retention. The positioning strategy must convey the life quality improvement as a bright side of technology for better chances of success.

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Determinants of Intention to Continue Usage of Mobile Shopping Apps: Empirical Evidence from Morocco

Bighrissen

2022

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

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The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective

Cited by 112 publications

References 52 publications

A comprehensive model integrating UTAUT and ECM with espoused cultural values for investigating users' continuance intention of using mobile payment

A comprehensive model integrating UTAUT and ECM with espoused cultural values for investigating users' continuance intention of using mobile payment

The bright side of online consumer behavior: Continuance intention for mobile payments

Determinants of Intention to Continue Usage of Mobile Shopping Apps: Empirical Evidence from Morocco

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