Handbook of Research on Ethnic Minority Entrepreneurship 2007
DOI: 10.4337/9781847209962.00022
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The Iranian Ethnic Economy in the United States

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“…Estimates range between 1.5 to several million immigrants (Mossayeb and Shirazi, ). Of those, about 75,000–150,000 (mostly immigrants, but also a fraction of refugees and asylum seekers) arrived in the US during 1979–1985 (Bozorgmehr and Sabagh, ; Bozorgmehr, ; Mostofi, ; Hakimzadeh and Dixon, ; Mobasher, ) . Modarres () argues that the core Iranian population that arrived in the US until the 1980s was composed of non‐immigrant students who came there to acquire their higher education.…”
Section: Introductionmentioning
confidence: 99%
“…Estimates range between 1.5 to several million immigrants (Mossayeb and Shirazi, ). Of those, about 75,000–150,000 (mostly immigrants, but also a fraction of refugees and asylum seekers) arrived in the US during 1979–1985 (Bozorgmehr and Sabagh, ; Bozorgmehr, ; Mostofi, ; Hakimzadeh and Dixon, ; Mobasher, ) . Modarres () argues that the core Iranian population that arrived in the US until the 1980s was composed of non‐immigrant students who came there to acquire their higher education.…”
Section: Introductionmentioning
confidence: 99%
“…Moreover, these differences among customer groups are easily identifiable, making consumers well‐defined market segments and thus facilitating multicultural marketing planning (Burton ; Cui ). Specifically, co‐ethnic customers see themselves as belonging to the same ethnic group as the EMSB owner, basing their shared membership on those characteristics of their cultural heritage they consider most salient, normally nationality or religion (Mobasher ). In this study of Turkish EMSBs in London (United Kingdom), co‐ethnic customers comprise Turkish‐speaking customers.…”
Section: Introductionmentioning
confidence: 99%