“…Prior studies have found that smokers are less negative than nonsmokers in both implicit and explicit attitudes ( Huijding, de Jong, Wiers, & Verkooijen, 2005 ;Sherman, Rose, Koch, Presson, & Chassin, 2003 ;Swanson, Rudman, & Greenwald, 2001 ). Data from our laboratory have shown that implicit attitudes toward smoking prospectively predicted both smoking initiation among adolescents ( Sherman, Chassin, Presson, Seo & Macy, 2009 ) and smoking cessation among adults ( Chassin, Presson, Sherman, Seo, & Macy, 2010 ). These studies and the current study measured implicit attitudes toward smoking with the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ).…”