The Influence of the Resident's Identification with a Tourism Destination Brand on Their Behavior

Choo, Hyungsuk; Park, Sunyoung; Petrick, James F.

doi:10.1080/19368623.2011.536079

Cited by 84 publications

(101 citation statements)

References 53 publications

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“…Há também os fornecedores de produtos e serviços turísticos, que possuem uma diversidade de elos (transporte, hospedagem, alimentação, atrações, entre outros serviços), para a composição do produto e que, conjuntamente, precisam atender com qualidade as expectativas do turista, antes, durante e ao final da viagem (MTUR, 2011), bem como aos residentes que habitam o mesmo local, interagem com os turistas, usufruem dos serviços e consomem os mesmos produtos. O turismo é a única indústria que, quando os visitantes vêm para um destino, eles encontram não apenas os funcionários de serviços, mas também a população local -residentes -, em geral com quem irão interagir, assim o comportamento dessa população será percebido pelos visitantes e influenciará no sucesso da experiência turística (Choo, Park & Petrick, 2011).…”

Section: Base Teóricaunclassified

“…Se bem gerida, a imagem proporcionará uma vantagem competitiva sustentável do destino. O turismo tem como característica peculiar a interação entre os visitantes vêm para um destino, os funcionários de serviços e a população local -residentes, e o comportamento desta população será percebido pelos visitantes e influenciará no sucesso da experiência turística (Choo, Park & Petrick, 2011). Esta característica fica muito evidente na Praia Brava onde há uma população que reside, trabalha, ou apenas circula no local, e que usufrui e consome os bens e serviços ofertados para os turistas.…”

Section: Conclusõesunclassified

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Image Brava Beach, Itajai-SC: Visitors and Residents Perception

Flores¹,

Flores²,

Ardigó³

2016

RRV

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A imagem do destino turístico é um fator importante para a gestão e da sustentabilidade do local, talvez por isso, nos últimos anos os estudos e pesquisas sobre o tema tenha crescido vertiginosamente, incluindo ainda a participação dos residentes. O objetivo geral deste artigo foi de analisar a imagem da Praia Brava, Itajaí, SC, na percepção dos moradores e visitantes. A Praia Brava atrai turistas nacionais -de todas as regiões do Brasil -, e estrangeiros, devido a beleza natural e a possibilidade de prática de esportes radicais como o surf, voo livre, entre outros. Foi utilizado tipologia de pesquisa descritiva, com corte transversal, delineamento quantitativo e procedimentos de levantamento. Foram aplicados questionários a uma amostra de 176 sujeitos, entre visitantes e residentes. A análise dos dados envolveu testes de análise de confiabilidade, estatística descritiva, análise de correlação, e do teste de Fisher, através do software estatístico Sphinx Plus. Pode-se afirmar que os visitantes e residentes demonstraram estarem satisfeitos, porém com uma imagem linear regular da praia quanto a infraestrutura, aspectos funcionais, promoção de eventos e atrações naturais. PALAVRAS-CHAVETurismo. Imagem de destino. Turistas e residentes. Praia Brava, Itajaí, SC. Brasil ABSTRACTThe image of the tourist destination is an important factor for the management and local sustainability, so maybe, in recent years the studies and research on the subject has grown dramatically, even including the participation of residents. So the purpose of this article was to analyze the image of Praia Brava -Itajaí / SC, in the perception of residents and visitors. Praia Brava attracts domestic tourists -from all regions of Brazil -and international due to natural

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Section: Base Teóricaunclassified

Section: Conclusõesunclassified

Image Brava Beach, Itajai-SC: Visitors and Residents Perception

Flores¹,

Flores²,

Ardigó³

2016

RRV

View full text Add to dashboard Cite

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“…In a quantitative study carried out in Hawaii on role of residents in branding tourism destinations by [36], it was concluded that destination marketing organizations and tourism service providers should understand the importance of the internal branding processes among residents, and should incorporate them into their destination branding strategy. Involving local people facilitates a smooth relationship between tourists and the community hence influencing both social and intrinsic factors.…”

Section: Value For Moneymentioning

confidence: 99%

Tour operators perceptions on “Zimbabwe: A World of Wonders” tourism brand.

Kumbirai¹,

Vengesayi²,

Kabote³

et al. 2014

IOSRJBM

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“…At a deeper level, however, engagement in place promotion encompasses a sense of initiative and involvement, indicating individual and voluntary participation in place communication activities and in supporting institutionalized place communication marketing efforts. Thus, it goes beyond the residents' mere spontaneous intention of word of mouth, which has been widely investigated in the destination branding literature in recent years (Braun et al, 2013;Choo et al, 2011;Jeuring & Haartsen, 2017;Kemp, Childers, & Williams, 2012).…”

Section: Residents' Engagement In Place Promotionmentioning

confidence: 99%

“…In fact, residents' involvement in the destination branding process has key benefits for place promotion (Choo et al, 2011;Holcomb, 1999;Pike & Scott, 2009), also as a countermeasure to avoid possible drawbacks due to the opposition of residents whose interests diverge from those of policy makers/DMOs (Braun et al, 2013). These studies are generally underpinned by a service-dominant logic for place promotion (Warnaby, 2009), in which key community stakeholders such as residents, private firms, and local tourism associations contribute to the co-creation of value for a specific territory (Hamilton & Alexander, 2013;Petrova & Hristov, 2016).…”

Section: Residents' Engagement In Place Promotionmentioning

confidence: 99%

The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site

Vollero

Conte

Bottoni

et al. 2017

Journal of Tourism Research

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The engagement of community residents in place promotion is increasingly recognized as desirable for ensuring effective and reliable communication with tourists. The study investigated the effects of community factors on residents' engagement in the promotion of an Italian heritage site. Community commitment, environmental attitudes, and perceptions of the effectiveness of existing place marketing communications were found to be decisive in influencing residents' engagement in the promotion of the Amalfi Coast. The paper helps to shed light on collaboration in place promotion, thus enriching the debate on the ambassadorship role of residents and suggesting useful insights for policy makers/destination management organizations.

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The Influence of the Resident's Identification with a Tourism Destination Brand on Their Behavior

Cited by 84 publications

References 53 publications

Image Brava Beach, Itajai-SC: Visitors and Residents Perception

Image Brava Beach, Itajai-SC: Visitors and Residents Perception

Tour operators perceptions on “Zimbabwe: A World of Wonders” tourism brand.

The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site

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