The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site

Vollero, Agostino; Conte, Francesca; Bottoni, Gianmaria; Siano, Alfonso

doi:10.1002/jtr.2164

Cited by 22 publications

(18 citation statements)

References 74 publications

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“…Theoretical implications Similar to Benur and Bramwell (2015) and Vollero et al (2018), the first aim of this paper was to examine the local residents' perspective of the major attractions in the area and the level tourist destination development. The paper thus considers destinations' progress toward becoming an economic engine and establishment of critical destination components and stable relationships with local residents to enhance community well-being.…”

Section: Discussionmentioning

confidence: 99%

“…The role of residents as a key stakeholder in the curation of destination image is a recurring theme across these varied research efforts (Sharpley, 2014;Van Niekerk, 2014). Research asserts that collaboration, participation, and advocacy among all stakeholders, including residents, is vital to the success of a destination (Almeida-García et al, 2016;Garrod et al, 2012;Vollero et al, 2018). Surprisingly, limited research investigates residents' involvement and engagement with destination brands (Insch and Stuart, 2015;Rehmet and Dinnie, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…There has been little empirical research that examines resident perceptions of tourist attractions and the role of attractions on quality of life perceptions and destination image (Lawton, 2005;Vollero et al, 2018). This study addresses this gap by examining the role of residents as destination advocates and investigating the relationship between residents' familiarity with and favorability of attractions and destination image.…”

Section: Introductionmentioning

confidence: 99%

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Residents as destination advocates: the role of attraction familiarity on destination image

Kesgin

Murthy

Pohland

2019

JHTI

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Purpose Emphasizing the role of residents as destination advocates, the purpose of this paper is to investigate the influence of residents’ familiarity with, and, favorability of attractions on destination image. Design/methodology/approach A mixed methods research strategy was employed using 15 individual in-depth interviews and a survey questionnaire with a sample of n=364. The study utilizes an attraction familiarity index to classify respondents into four groups based on high, average, and low familiarity and examines the characteristics of each in the relationship between informational familiarity, experiential familiarity, and favorability and destination image. Findings The study reveals resident perceptions of attractions within the tourism product assembly framework and illustrates the positive relationship between the residents’ level of familiarity with, and favorability of visitor attractions and destination image. Further, the findings also demonstrate the significant role of demographic characteristics such as gender and length of residency in the area. The study findings suggest that temporary residents can function as destination advocates. Research limitations/implications Employees and students from a prominent northeastern university were sampled, representing local residents and temporary residents respectively. While appropriate and fairly representative of the target market for the research questions in this investigation, more work is required to replicate this study utilizing representative samples across different locations. Practical implications Evidence from the study indicates the importance of marketing to residents as they serve as destination advocates. In particular, the residents’ familiarity with and favorability of attractions is critical to positive destination image. The research offers insights into the identification of potential segments of residents that require special attention. Originality/value Limited existing research investigates the role of residents as destination advocates, especially in the context of destinations that lack a primary tourism attraction but have a well-balanced mix of attractions.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Residents as destination advocates: the role of attraction familiarity on destination image

Kesgin

Murthy

Pohland

2019

JHTI

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“…The success of tourism destinations and a strong community involvement are intertwined (Getz, 1987), as the participation of residents can both "increase the effectiveness and efficiency of tourism plans, the development of social capital in the host community, and improve the guest-host relationships" (Vollero, Conte, Bottoni, & Siano, 2018). Furthermore, residents' image of their own place as a tourism destination help understand their attitudinal and behavioral intentions, including their support for tourism development (e.g., Schroeder, 1996;Stylidis, Biran, Sit, & Szivas, 2014) or their willingness to spread positive word-of-mouth about their residing place (e.g., Bigne, Sanchez, & Sanz, 2005).…”

Section: Resident Perspective: Place Imagementioning

confidence: 99%

Place Attachment, Image, and Support for Marijuana Tourism in Colorado

Kang

2019

SAGE Open

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Colorado became the first state in the United States that passed the legalization of recreational (retail) marijuana with Amendment 64 in 2012. With this unprecedented tourism environment, it is imperative to understand different perspectives of stakeholders involved. In particular, residents' view is important in that their attitude and behaviors plan and manage the design of marketing activities and sustainable development of the tourist place. Therefore, the purpose of the study is to examine the local residents' image, attachment, and support of marijuana tourism as a result of the legalization of recreational marijuana in Colorado. Results of the study concluded that the highly attached residents held a positive image of their place, which in turn influence their support of marijuana tourism. Implications for industry professionals and state policy makers are presented.

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“…Place promotion, for example, has continued in its own right to act as a separate, if overlapping forum for research (e.g. Gold & Gold ; Wu ; Bennett , Vollero et al ). Yet in terms of lasting impact, prescience about the future mattered rather less than City Branding ’s role as a benchmark.…”

Section: Convergencesmentioning

confidence: 99%

Accentuating the Positive: City Branding, Narrative and Practice

Gold

2019

Tijd voor Econ & Soc Geog

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This commentary on the contribution made by Kavaratzis and Ashworth (2005) examines the antecedents to which it responded, the key ideas that it offered at the time of publication, and assesses its lasting impact. There are three main sections. The first reflects upon the informal and improvised approaches that characterised place promotion, marketing and branding in the final decades of the twentieth century. The second surveys Kavaratzis and Ashworth's critical reflections on the existing theory and practice of city branding. The third section discusses their role in contributing a benchmark in scholarly discourse that reflected convergences with management science and policy relevance, but recognises that it was implicated in a broader meta-narrative shaped by neoliberalist approaches and values.

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The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site

Cited by 22 publications

References 74 publications

Residents as destination advocates: the role of attraction familiarity on destination image

Residents as destination advocates: the role of attraction familiarity on destination image

Place Attachment, Image, and Support for Marijuana Tourism in Colorado

Accentuating the Positive: City Branding, Narrative and Practice

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