The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, few studies examine whether this 'perceived trust' influences the authenticity, sincerity, and memorability of cultural heritage consumption. To investigate the relationships between these constructs, we surveyed 320 visitors to Iranian cultural heritage sites. The findings suggest that perceived trust positively influences visitors' perceptions of sincerity, existential authenticity, and object-based authenticity, stimulating memorable experiences in the process. This, in turn, emphasises the antecedent importance of perceived trust in shaping consumption. In the face of increasing commercialization within the cultural heritage sector more generally, we therefore encourage practitioners to prioritise safeguarding the integrity of their offerings, promoting heritage assets in a manner that stimulates perceived trust.

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Purpose The purpose of this study is to develop and test an integrated structural gastro-tourism wellbeing model consisting of food-related lifestyle and leisure attitude as a precursor of the consumption enjoyment of the gastro-tourism experience with satisfaction, life domain outcomes, tourism autobiographical memory and life satisfaction as outcomes of the consumption enjoyment. Design/methodology/approach The conceptual model was assessed with quantitative data collected from tourists based on their deliberate and incidental gastro-tourism experiences (N = 617). Findings The findings indicated that the enjoyment of gastro-tourism consumption experience significantly influences satisfaction, life domain outcomes, life satisfaction and tourism autobiographical memory. Life domain outcomes and tourism autobiographical memory have enduring influence on life satisfaction over time. Food-related lifestyle and leisure attitude are salient determinants of gastro-tourism wellbeing with their significant influence on consumption experience. Satisfaction with consumption experiences contributes to life satisfaction regardless of the experience type (deliberate versus incidental). Research limitations/implications This research extends our knowledge of tourism consumption experience in the domain of gastro-tourism as well as quality of life or wellbeing. Originality/value This research has offered an integrated framework to measure the interplays of salient and enduring determinants of gastro-tourism wellbeing. Future studies will benefit from this research as a baseline model linking consumption experience and life satisfaction.

Purpose Underpinned by the consumer-based model of authenticity (CBA), this study aims to investigate whether leisure involvement, object-based and existential authenticity, host sincerity and engagement stimulate positive memorable visitor experiences in a distinctive commercial hospitality setting: a living history site. Design/methodology/approach Quantitative data were gathered from living history site visitors (n = 1,004), with partial least squares structural equation modeling used to test the hypothesized relationships. Findings The results confirm the inclusion of the hypothesized relationships between leisure involvement, sincerity and authenticity, relative to engagement and subsequent memorability. The findings suggest that engagement can be a predictor of a positive memorable experience, contingent on CBA constructs (sincerity; object-based authenticity; existential authenticity). The significant association between object-based authenticity and memorable experience identified herein differs from some published studies, while other results are broadly consistent with extant research. Results also reveal significant differences for visitors who purchased souvenirs when compared to those who did not. Research limitations/implications The research extends the CBA by positing sincere hospitality as a relationship-based encounter between host and guest that influences social interaction, engagement and memorability within the novel living history site context. Further, the ability to differentiate visitors based on their purchases at the site is illustrated. Originality/value Given the ubiquity of engagement and authenticity as precursors to memorable experiences within contemporary commercial hospitality and heritage discourses, the findings apply to hospitality experiences beyond the living history site context examined herein.