The influence of symbolic consumption on experience value and the use of virtual social networks

Luna-Cortés, Gonzalo

doi:10.1016/j.sjme.2016.12.005

Cited by 36 publications

(28 citation statements)

References 75 publications

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“…One of such questions is how symbolic images become relevant to a consumer despite the acknowledged fact about the human hedonic nature and the need to satisfy one's desires. Thus, some studies (experience consumption is one of the terms) could fit to our topic with the empirical evidence collected by Luna-Cortés (2018). In this empirical context, this scientist is defining the hypothesis that Internet and digital social networks present an ideal opportunity for consumers to show the methods that emphasize their identities as well symbolic in it.…”

Section: Discussionmentioning

confidence: 98%

An effect of symbols on consumer behaviour: the theoretical insights

Kriaučiūnaitė-Lazauskienė

Žitkienė

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.

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Section: Discussionmentioning

confidence: 98%

An effect of symbols on consumer behaviour: the theoretical insights

Kriaučiūnaitė-Lazauskienė

Žitkienė

2019

Proceedings of 6th International Scientific Conference Contemporary Issues in Business, Management and Economics Engineering ‘2

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“…It is done in the hope that it can give one social recognition (Correia et al, 2014). Bock, Zmud, Kim, & Lee (2005) also stated that the dissemination of content is motivated by the existence of certain advantages, one of which is social benefit (Cortés, 2017). Munar and Jacobsen (2016) supported the contention that social benefits are a significant motivation in informationdissemination behavior.…”

Section: Digital Social Networkmentioning

confidence: 93%

“…This includes greater acceptability among others, increased judgment, positive impressions gained from content uploaded, etc. (Cortés, 2017). In light of the importance of the social value obtained from customer satisfaction, we hypothesize: H2: Perceived social value has a direct and positive influence on experience satisfaction.…”

Section: Self-congruity In Accordance With Perceived Social Valuementioning

confidence: 99%

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Factors Influencing the Intensity of Using Digital Social Networks among Indonesian Millennial Tourists

Latifah¹,

Setyowardhani²

2021

IJBS

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Millennials are typically fond of uploading their travel photos to social media to gain social recognition. Lombok is a tourist destination with considerable potential to increase the value and social status of its visitors, as it offers enough attractions to be considered among the world’s favorite celebrity tourist destinations; it is also globally renowned for its diverse natural and cultural beauty. This descriptive quantitative research aims to examine the effect of self-congruity, perceived social value, and experience satisfaction toward the intensity of using a digital social network to reinforce the identity of millennial users in Indonesia. This research involved 214 respondents who visited Lombok for leisure and used a digital social network to inform others of their tourism experience. After being analyzed with structural equation modelling as the data processor, the results show a direct and positive effect between perceived social value and the intensity of using a digital social network but no direct and positive effect between experience self-congruity and experience satisfaction on the intensity of using a digital social network.

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“…Also, the likes, or positive measures of interaction with the fans of the fan page on social networks, are significant since the number of these units of recognition is considered to be the same as the number of followers who pay attention to a publication or post (Ashley & Tuten, 2015;Demangeot & Broderick, 2010). They can be seen as customers' first messages about their attitudes towards the brand and are in effect an "eWom" mechanism due to their visibility within the brand's virtual community (Luna, 2017;Rauschnabel, Praxmarer, & Ivens, 2012). Taking the above into account, the number of likes generated by a publication on a social network will be an indicator of the level of love that the followers (potential customers) have for the brand (Berthon, Pitt, Plangger, & Shapiro, 2012).…”

Section: Brand Love and Social Mediamentioning

confidence: 99%

Behind the likes, content and brand on Instagram

Restrepo

Montoya

Potes-Arce

2018

SUMNEG

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El objetivo de este artículo fue identificar las características de las publicaciones fotográficas en Instagram mediante el análisis a cuatro marcas de deporte reconocidas, a fin de determinar, cuáles características presentan más "likes", relacionándose con el compromiso y la admiración a la marca. La recolección y el análisis de los datos se realizaron a través de un proceso netnográfico realizado por los propios investigadores. En total se analizaron aleatoriamente 100 publicaciones de cada una de las cuentas oficiales de cada marca deportiva. Seguidamente, se realizó un análisis para determinar la relación entre el número de "likes" y las variables propuestas como generadores de compromiso de la marca por parte de los seguidores. Los resultados muestran que las publicaciones con mayor número de "likes" presentan contenido relacionado con la identidad de marca y el producto, al igual que las marcas generan contenido específico para los segmentos de mercado donde compiten.

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The influence of symbolic consumption on experience value and the use of virtual social networks

Cited by 36 publications

References 75 publications

An effect of symbols on consumer behaviour: the theoretical insights

An effect of symbols on consumer behaviour: the theoretical insights

Factors Influencing the Intensity of Using Digital Social Networks among Indonesian Millennial Tourists

Behind the likes, content and brand on Instagram

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