Factors Influencing the Intensity of Using Digital Social Networks among Indonesian Millennial Tourists

Abstract

Millennials are typically fond of uploading their travel photos to social media to gain social recognition. Lombok is a tourist destination with considerable potential to increase the value and social status of its visitors, as it offers enough attractions to be considered among the world’s favorite celebrity tourist destinations; it is also globally renowned for its diverse natural and cultural beauty. This descriptive quantitative research aims to examine the effect of self-congruity, perceived social value, and experience satisfaction toward the intensity of using a digital social network to reinforce the identity of millennial users in Indonesia. This research involved 214 respondents who visited Lombok for leisure and used a digital social network to inform others of their tourism experience. After being analyzed with structural equation modelling as the data processor, the results show a direct and positive effect between perceived social value and the intensity of using a digital social network but no direct and positive effect between experience self-congruity and experience satisfaction on the intensity of using a digital social network.

Tingkat Daya Tarik Pasar dan Daya Tahan Aset Budaya sebagai Pesona Pariwisata di Lombok Timur

“…Oleh sebab itu, dibutuhkan kreativitas dari pengelola daerah tujuan wisata untuk menciptakan berbagai daya tarik baru yang mudah dijangkau untuk mereduksi potensi kejenuhan. Seperti yang direkomendasikan Latifah & Hapsari (2020) dan Pascoal, et al, (2020) untuk memanfaatkan sosial media dan media teknologi lainnya guna menghubungkan daya tarik budaya dengan wisatawan dan menambah penyajian yang atraktif.…”

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

“…The search for authentic and distinctive experiences characterizes the consumption choices of Millennials, a trend that is especially relevant in the Ecuadorian gastronomic field [9]. For this generation, food transcends its nutritional function and is an expression of identity and a tool for socialization [10]. The connection between culinary experiences and social media plays a crucial role, as sharing images and reviews of food has become a common form of expression and social connection [11].…”