The Influence of Social Media Towards Student Political Participation During the 2014 Indonesian Presidential Election

Abstract

This research attempts to examine the political participation of social media users particularly of Facebook and Twitter during the 2014 Indonesian presidential election. The data collection was performed through survey with accidental sampling methods. Samples were taken from population of undergraduate students of political and social sciences faculty at five universities in Yogyakarta namely UGM, UIN Sunan Kalijaga, UMY, UNY and UPN "Veteran" Yogyakarta. Using statistic descriptive, this research conceptualizes the political participation of social media users while the relations of social media and political participation is analyzed through OLS Regression. The findings indicated that the level of political participation of the social media users during the election was categorized as good. However, the facilities offered by the two social media applications were not maximally used to supporting political participation activities. On the other hand, the result OLS regression shows that there were positive and significant correlations and influences of social media towards the political participation of its users during the election even though the percentage was small.

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“…In the context of presidential and regional elections, the low voter loyalty to parties that nominated candidates tended to be overcome by partisan volunteers. From a normative perspective, the existence of partisan volunteer groups is a criticism of the performance of political parties and at the same time signifies increasing awareness and the ability of civil society to influence the electoral political process (Kholid et al 2015). Some researchers have described the phenomenon of volunteers from this perspective, such as Hamid (2014, 86), who reviewed the emergence of Jokowi as the presidential candidate with the strongest electability with political branding through volunteer groups.…”

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