The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

Levrini, Gabriel; Santos, Mirela Jeffman dos

doi:10.3390/bs11020016

Cited by 54 publications

(45 citation statements)

References 49 publications

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“…Price has a positive and significant effect on purchasing decisions. These results are in line with the results of research from (Manyu et al, 2022;Levrini & Jeffman dos Santos, 2021;Fadli et al, 2021;Nazirah & Parani, 2021;Nazirah & Parani, 2021;Mukramah, 2020;Haqiqi & Khuzaini, 2020;Anwar & Andrean, 2020;Firmanto, 2019;Wahyuni & Ginting, 2019;Amron, 2018;Novansa & Ali, 2018), shows the results that the price has a positive and significant effect on purchasing decisions.…”

Section: Resultssupporting

confidence: 88%

influence of brand image and prices on KFC product purchase decision

Saputra

Wahab²,

Shihab³

et al. 2022

ijss

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This study is to decide the impact of brand picture and cost on buying choices for KFC items (a contextual investigation at the KFC Prabumulih City branch). The populace in this study were all customers who bought KFC items at the Prabumulih part of KFC in 2022, and the example utilized in this study was 100 respondents utilizing the purposive examining strategy. The different direct relapse examination results show that brand picture significantly affects buying choices. Cost affects buying choices. KFC Indonesia ought normal to be all the more frequently engaged with get-togethers. Furthermore, it is trusted that KFC can offer more to the general climate by being engaged with typical food dispersion to individuals out of luck. Value, it is trusted that KFC Indonesia can add variations of the Goceng menu and menus at low costs. Since KFC's piece of the pie covers varying backgrounds in light of direct examination in the field, the typical KFC purchasers are school and undergrads. Adding more Goceng menus makes purchasers more keen on purchasing KFC menus contrasted with other comparable drive-through joints.

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Section: Resultssupporting

confidence: 88%

influence of brand image and prices on KFC product purchase decision

Saputra

Wahab²,

Shihab³

et al. 2022

ijss

View full text Add to dashboard Cite

show abstract

“…Since it is costly, the price of items would also increase, reducing the number of customers' frequency to order in the restaurant. Price can be a destructive or constructive variable in any restaurant, as per Levrini and Santos (2021). Customer's intention and its mediating effect on the satisfaction and loyalty towards online food delivery…”

Section: Resultsmentioning

confidence: 99%

Customer’s intention and its mediating effect on the satisfaction and loyalty towards online food delivery of quick service restaurants

Carandang¹,

Apritado²

2022

IJRSM

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This study assesses the online food delivery services of the quick service restaurants in Batangas Province. It presented the demographic profile of the respondents in terms of sex, age, highest educational attainment, occupation and frequency of use; assessed the customer's intention using online food delivery services during the COVID-19 pandemic period relevant to: hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, convenience motivation, post-usage usefulness, attitude towards online food delivery services, behavioral intention towards online food delivery services, and customer's intention; determined the customer satisfaction and loyalty in online food delivery services as relate to: convenience motivation, privacy and security, restaurant credibility, perceived severity, price, safe packaging, promotion; tested the significant difference on customer's intention, customer satisfaction and loyalty in online food delivery services when grouped according to the profile variables; tested the significant relationship of customer's intention, satisfaction and loyalty in online food delivery services. The study used descriptive method; the participants have a total of 385. Percentage, frequency, weighted mean, Kolmogorov Smirnov test and the Shapiro-wilk test were used as the statistical tools. Based on the results, majority of the respondents were female, aged 22 years old, bachelor's degree, unemployed and used online food delivery services once a week. The study revealed the factors strongly affects the customer's intention in using online food delivery services such as hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, convenience motivation, post-usage usefulness, attitude towards online food delivery services, behavioral intention towards online food delivery services, and customer's intention. The customer satisfaction and loyalty are effective in terms of convenience motivation, privacy and security, restaurant credibility, perceived severity, price, safe packaging and promotion. Finally, this study was able to proposed an action plan to enhancement the online food delivery services of the quick service restaurants in Batangas Province.

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“…Purchase intention is generated when buyers receive the product/service they want as desired at an affordable price. Levrini & Jeffman (2021) researched the price and found that higher costs often imply fewer purchase options. When additional extrinsic signals such as brand value (or product value) or intrinsic tips related to the physical properties of an object are not well defined, the price can have a more substantial impact on purchase intention.…”

Section: Pricementioning

confidence: 99%

Purchase Intention of Batam People Against Foreign Sellers in the Marketplace

Kesumahati

Jecki

2022

bus. and entrepreneurial rev.

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This research is motivated by increased product purchases from overseas sellers in Batam City. This increase in sales indicates an increase in purchase intention on overseas seller marketplace products. This study aimed to analyze the effect of trust, perceived risk, price, perceived benefit, product quality, and E-WOM on purchase intention. This study uses quantitatives methods and data collected by questionnaire technique. Respondent's study included as many as 300 people living in Batam City on the condition that they have shopped at foreign sellers in marketplace. Six hypotheses were formulated and tested using T-test analysis. The results showed that perceived risk, perceived benefit, price, and E-WOM significant positively affected purchase intention. Meanwhile, trust and product quality had no significant positive effect on purchase intention. Therefore, Batam City MSMEs must be more innovative in making products and have a broader range of marketing methods to increase MSMEs of local products rather than imported goods from abroad.

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The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

Cited by 54 publications

References 49 publications

influence of brand image and prices on KFC product purchase decision

influence of brand image and prices on KFC product purchase decision

Customer’s intention and its mediating effect on the satisfaction and loyalty towards online food delivery of quick service restaurants

Purchase Intention of Batam People Against Foreign Sellers in the Marketplace

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