Purchase Intention of Batam People Against Foreign Sellers in the Marketplace

Abstract

This research is motivated by increased product purchases from overseas sellers in Batam City. This increase in sales indicates an increase in purchase intention on overseas seller marketplace products. This study aimed to analyze the effect of trust, perceived risk, price, perceived benefit, product quality, and E-WOM on purchase intention. This study uses quantitatives methods and data collected by questionnaire technique. Respondent's study included as many as 300 people living in Batam City on the condition that they have shopped at foreign sellers in marketplace. Six hypotheses were formulated and tested using T-test analysis. The results showed that perceived risk, perceived benefit, price, and E-WOM significant positively affected purchase intention. Meanwhile, trust and product quality had no significant positive effect on purchase intention. Therefore, Batam City MSMEs must be more innovative in making products and have a broader range of marketing methods to increase MSMEs of local products rather than imported goods from abroad.

Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Local Fashion Brand Products

“…If the value of the direct effect is less than 1.96 then the variable is declared irrelevant or not significant. From this research, it shows that the price variable on purchase intention is not in line with research by Prastiwi et al, (2020) and Kesumahati & Jecki (2022). The results of testing hypothesis 4 can be concluded that price is not a determinant for consumers to shop for local fashion products.…”

Pengaruh Social Media Marketing, Brand Awareness, Brand Engagement Terhadap Purchase Intention

“…Berdasarkan penelitian yang sudah dilakukan, peneliti selanjutnya dapat mengeksplorasi lebih lanjut dengan menambah variabel lain seperti variabel electronic word of mouth yang dapat meningkatkan purchase intention (Kesumahati & Jecki, 2022). Peneliti selanjutnya dapat menggunakan objek merek yang spesifik seperti merek pakaian, sepatu olahraga, handphone atau laptop sehingga dapat bermanfaat bagi perusahaan produk merek tersebut.…”

Pengaruh E-Service Quality Terhadap E-Satisfaction Serta Dampaknya Terhadap E-Wom Konsumen Transportasi Online

“…Positive word-of-mouth artinya adalah rekomendasi yang positif atau baik dari satu orang ke orang lain mengenai produk, layanan atau brand perusahaan (Riorini et al, 2018). E-WOM merupakan saluran komunikasi yang bertujuan memberikan informasi yang jelas, bermanfaat serta mudah dipahami untuk mengidentifikasi persepsi konsumen yang belum berbelanja serta mengevaluasi niat beli mereka (Kesumahati & Jecki, 2022) . E-word-of-mouth adalah pernyataan positif atau negatif yang dibuat oleh konsumen potensial, konsumen aktual dan mantan konsumen mengenai produk atau perusahaan, yang mana tersedia untuk banyak orang dan institusi melalui internet.…”