influence of brand image and prices on KFC product purchase decision

Abstract

This study is to decide the impact of brand picture and cost on buying choices for KFC items (a contextual investigation at the KFC Prabumulih City branch). The populace in this study were all customers who bought KFC items at the Prabumulih part of KFC in 2022, and the example utilized in this study was 100 respondents utilizing the purposive examining strategy. The different direct relapse examination results show that brand picture significantly affects buying choices. Cost affects buying choices. KFC Indonesia ought normal to be all the more frequently engaged with get-togethers. Furthermore, it is trusted that KFC can offer more to the general climate by being engaged with typical food dispersion to individuals out of luck. Value, it is trusted that KFC Indonesia can add variations of the Goceng menu and menus at low costs. Since KFC's piece of the pie covers varying backgrounds in light of direct examination in the field, the typical KFC purchasers are school and undergrads. Adding more Goceng menus makes purchasers more keen on purchasing KFC menus contrasted with other comparable drive-through joints.

The Influence of Brand Image, Advertising, and E-Service Quality on Shopee Food Purchasing Decisions (Study on Students in Dki Jakarta)

“…The more recognizable the brand and the benefits it brings, the higher the consumer's decision to buy a product or service will certainly increase and increase consumer interest and attractiveness, so that consumer decisions in choosing and buying will have more tendency. L K. Putra (2021) states that Brand Image has a positive and significant effect on purchasing decisions. Buying will have more tendencies.…”

The Influence of eWOM and Brand Image on Brand Trust and Purchase Intention of Mixue Ice Cream & Tea Consumers in the Special Region of Yogyakarta

“…Brand image is derived from consumer experiences in using a product and the perceived quality of service (Imbayani & Gama, 2018). This brand image is significantly linked to the product, and consumers tend to seriously consider it when making purchasing decisions (Putra et al, 2021). Research conducted by Afriani et al, (2019) suggests that brand image has a significant positive impact on brand trust.…”