The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper

Abstract

The purpose of this position paper is to present an opinion on the importance of understanding host community perspectives in any community-based corporate social responsibility initiative. A host community is essentially the consumer of any community-based CSR, yet they each have unique cultures, features, needs, and expectations, which may or may not fit a business’s CSR initiative, unless the community perspectives are accounted for prior to the implementation of the CSR project. Focusing on the hotel sector context, the paper develops its position by reviewing supporting literature and highlighting the outcomes of a qualitative case study that involved face-to face semistructured interviews with 15 local opinion leaders who represented several local communities. The paper concludes with a firmer opinion on its position, and it offers some of the implications of its findings.

Corporate Social Responsibility, Firm Value, and Profitability: Evidence from Pharmaceutical Companies in Indonesia and Malaysia

“…According to this survey, the average level of disclosure on sustainability reporting in ASEAN is 50.4 (www.asean-csr-network.org, 2016). Malaysia is only a few well-known companies that have taken steps to implement CSR programs such as Darby Darby, Nestle, KFC, or many others (Nadarajah et al, 2022) (Pfajfar et al, 2022) (Kasim et al, 2022) (Arena, et al, 2018) (Sadiq et al, 2022).…”

“…In addition to this, the intense competition in business against current economic developments has led to the company's demands to continue to develop creativity and product innovation, improve performance within the company and expand its business to be more recognized by the public. High firm value can affect market response; investors will assume that the company has good operational performance and has made the business world only focus on making profits (Hardiyansah et al, 2021) (Kasim et al, 2022) (Nisa et al, 2021) (Firmansyah, et al, 2021) (Putri, et al, 2020).…”

“…It identifies Thailand as the country with the highest quality of CSR implementation with a value of 56.8 out of 100, followed by Singapore who scored 48.8. Indonesia and Malaysia scored 48.4 and 47.7 respectively(Pfajfar et al, 2022) (Nadarajah et al, 2022) (Kasim et al, 2022) (Hastuti, 2020) (Itan & Wijaya, 2021).CSR is starting to be noticed around the world, especially in Southeast Asian countries.In 2015, the ASEAN CSR Network (ACN) and the National University of Singapore (NUS) conducted a CSR disclosure survey among 100 large companies in Indonesian, Malaysian,…”

Community Perceptions on the Critical Success Factors of Hotels’ Community-Based Corporate Social Responsibility

“…In the context of the community as a stakeholder, [10] proposed that planning and decision-making phases of community-related activities ought to involve the local people who may be impacted by them. As local communities are often more informed on how to deal with their realities and problems, they deserve more opportunities to express their opinions and concerns [4], share their perspectives, and reflect on their problems. Because it is crucial to strike a balance between the prosperity of company expansion and the development of communities and societies, businesses have a responsibility to develop the places in which they operate.…”

“…However, the performance of every CSR activity is still strongly dependent on the unique contextual qualities of its target receivers [3]. In the case of community-related CSR, ensuring that CSR practices are aligned with the aspirations and expectations of the local community may contribute to the long-term sustainability of corporate and community ties [4]. As the target recipient of a community-related CSR, they are an important stakeholder whose perceptions and attitude towards CSR need to be considered [5].…”