Community Perceptions on the Critical Success Factors of Hotels’ Community-Based Corporate Social Responsibility
Azilah Kasim,
Siti Noormala Jailani,
Muhammad Fauzi Mokhtar
et al.
Abstract:This paper examines community as the consumer of community-related corporate social responsibility (CSR). It empirically investigates the critical success factors of CSR within the context of tourism from the community perspective because, for CSR activities that are targeted towards them, understanding their perspective could not be more necessary. The study narrowed the gap of knowledge by testing twelve critical success factors proposed in the literature on 267 target respondents in Langkawi, Malaysia and a… Show more
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