The impact of consumption value on consumer behaviour

Abstract

Purpose The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model. Findings The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process. Research limitations/implications The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services. Originality/value This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies.

Theory of consumption values in consumer behaviour research: A review and future research agenda

“…Some studies using TCV have emphasized the potential relations among the values. For instance, the emotional value was claimed to be an accompanying element derived from the consumption value of goods (Muhamed et al, 2019). Emotional value as a moderator was found to alter the relationships between the other values of the TCV and green choice behaviour; encouraging this value was suggested for improving the effects of the other values on green product choice (Khan & Mohsin, 2017).…”

“…Regarding goods, the TCV has been used to explain product choice behaviour with consumption value. The epistemic and emotional values were found to have significant positive effects on decision making about foods with a halal certificate (Muhamed et al, 2019), whereas social and emotional values were reported to encourage consumer experiences with halal cosmetics (Mohamed & Li, 2017).…”

Non-Conventional Strategic Supply Chain Management towards Halal Perspective

“…1) Halal Supply Chain Management -Strategic Orientation -Firm Performance (FP) Theodosiou et al (2012) point out that it is important to investigate the role of intervening variable that mediates the relationship between strategic orientation and performance outcome. The literature emphasizes the necessary to inquire into the relationship between one essence of strategic orientation with other complimentary orientation such as innovation, organizational learning, quality, productivity, and entrepreneurship (Hurley & Hult, 1998;Marinova et al, 2008;Menguc, 2006;Muhamed et al, 2019;Theodosiou et al, 2012;Zhou et al, 2005). Such relationship develops the following proposition and illustrated in Figure 4: (2) 𝐻𝑆𝐶𝑀 = 𝑖 + 𝛼𝑆𝑂 + 𝑒2…”

Pengaruh Religiostik, EWOM, Brand Image dan Attitude terhadap Purchase Intention

“…Penelitian tentang produk halal sudah banyak dilakukan dalam beberapa tahun terakhir. Sebagian besar terkait dengan produk makanan dan minuman halal (Ahmadova & Aliyev, 2020;Akın & Okumuş, 2020;Ali, Sherwani, Ali, Ali, & Sherwani, 2020;Amalia et al, 2020;Bashir, 2019;Hanafiah & Hamdan, 2020;Iranmanesh, Mirzaei, Parvin Hosseini, & Zailani, 2019;Khan, Akhtar, Ansari, & Dhamija, 2020;Muflih & Juliana, 2020;Muhamed, Ab Rahman, Mohd Hamzah, Che Mohd Zain, & Zailani, 2019;Wibowo, Permana, Hanafiah, Ahmad, & Ting, 2020) Penelitian tentang produk kosmetik halal (Haque, Anwar, Tarofder, Ahmad, & Sharif, 2018;Karoui & Khemakhem, 2019;Khan, Sarwar, & Tan, 2020;Suhartanto et al, 2020;Suparno, 2020). Akan tetapi belum ada yang mengkaji lebih spesifik tentang produk kosmetik halal, penelitian ini mencoba melihat secara spesifik tentang produk kosmetik asal Korea Selatan.…”