The growth of the cosmetics industry in Indonesia is very encouraging for competition between cosmetic manufacturers in Indonesia. The cosmetic competition from South Korea increases the competition to be very complex. Indonesia, which is most important for Islam, poses a different challenge for cosmetic producers so that the religiosity factor must be considered. With the spread of the internet around the world, interpersonal communication has been reshaped from traditional face-to-face communication to a more virtual way of communication called electronic word of mouth (E-WOM), where consumers have a great opportunity to share information about their consumption experiences and for investment advice on products and brands using social networking platforms and consumer review sites. This study aims to study whether religiosity, EWOM, brand image, and attitudes influence purchase intention. The research sample is the people of Batam city who see cosmetics from South Korea. The number of samples in this study was 320 respondents with a purposive sample technique. Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was used in this study. The results of this study are that religiosity affects attitudes and purchase intentions, EWOM affects attitudes and purchase intentions, and attitudes that affect purchase intentions. Everything else from this study is that brand image does not affect purchase attitudes and intentions. Keywords: religiostic, EWOM, brand image, attitude, purchase intention
Tujuan penelitian ini adalah untuk menganalisis pengaruh market orientation, entrepreneurial orientation terhadap kinerja perusahaan melaui absorptive capacity. Penelitian ini dilakukan pada pada Hotel Non Bintang di Kepulauan Riau. Metode analisis data yang digunakan dalam penelitian ini adalah Partial Least Square Structural Equation Market (PLS-SEM) dengan bantuan program SmartPLS Versi 3. Sampel penelitian ini adalah manajer/direktur hotel non bintang di Kepulauan Riau. Hasil penelitian ini adalah mengungkapkan bahwa market orientation berpengaruh positif terhadap kinerja perusahaan dan absorptive capacity berpengaruh positif terhadap kinerja perusahaan. Hasil lainnya adalah market orientation berpengaruh positif berpengaruh positif terhadap inovasi, entrepreneurial orientation berpengaruh positif terhadap inovasi, market orientation berpengaruh positif terhadap absorptive capabsorptive capacity, entrepreneurial orientation berpengaruh positif terhadap absorptive capacity. Pada penelitian ini juga ditemukan bahwa market orientation, entrepreneurial orientation berpengaruh positif terhadap kinerja perusahaan dengan mediasi absorptive capacity
The focus of this study was to analyze the factors direct impact on purchase intention of smartphone’s users in Batam. Sample was taken from 400 smartphone’s user most crowded reseller shop in Batam (Nagoya hill and Lucky Plaza). The research data that has been collected and analyzed using the program statistical package for social sciences (smart pls). Results from this study showed a significant and no significant effect of independent on the dependent variable. First, brand awareness has a significant effect on perceived quality. Second, brand awareness and perceived quality has a significant effect on brand loyalty. Thirth, perceived quality, brand loyalty and brand awareness and brand association has a significant effect on purchase intention. Keywords: Brand awareness, perceived quality, brand loyalty, brand association and purchase intention
The author conducted this study with the aim to identify and analyze the factors that influence the purchase intention of skin care products through e-commerce. In this case, the author chose Generation Z in Batam City, aged 8 to 23, as the study's subject since they are familiar with local skin care goods and intend to purchase them via e-commerce.The independent variables used in this research are social influence, reputation, price value, familiarity and information quality. The intervention variable used is trust and the dependent variable used is purchase intention. This study applies an explanatory method with a quantitative approach in data collection. The technique used by the author is the purposive sampling technique. The data in this study was analyzed using smart PLS. According to the findings of this study, a company's reputation, familiarity, and credible information are all key factors in increasing a customer's trust in purchasing a product. The better the reputation and the quality of information offered through e-commerce, the higher the level of consumer trust in the company and the higher the level of consumer familiarity with the company’s product and with the e-commerce used by the company in the transactions process. This will result in the better lever of consumer’s trust in the business. If this trust is established, the customer will be more likely to make a purchase.
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