Theory of consumption values in consumer behaviour research: A review and future research agenda

Tanrıkulu, Ceyda

doi:10.1111/ijcs.12687

Cited by 106 publications

(81 citation statements)

References 104 publications

(254 reference statements)

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“…'s (2021) review on in‐store mobile device usage, Goyal and Kumar's (2021) review on financial literacy, Kapoor and Banerjee's (2021) review on brand scandal, Mamun et al's (2021) review on Islamic marketing, Mishra et al. 's (2021) review on omnichannel retailing, Rebouças and Soares's (2021) review on voluntary simplicity, Tanrikulu's (2021) review on theory of consumption values, and Wang et al's (2021) review on consumer choice models and reference points.…”

Section: Exemplars Of Systematic Literature Reviewsmentioning

confidence: 99%

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul

Lim

O’Cass

et al. 2021

Int J Consumer Studies

798

959

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Reviews in research are assessments of published material (e.g., literature and news) in a specific domain (e.g., area, outlet, and topic).Among the many types of reviews that exist (e.g., critical reviews and post-published reviews), systematic literature reviews are by far the most informative and scientific, provided that they are rigorously conducted and well justified. Among premier business journals, systematic literature reviews have been omnipresent in leading management journals for decades; however, they are relatively new in top marketing journals.There are numerous evidences to illustrate the acceptance and success of systematic literature reviews as a methodology for and a product of world-class research, which include but not limited to:1. The appearance and proliferation of systematic literature reviews in premier journals. For example, Weingarten and Goodman's (2021) review on experiential advantage in the Journal of Consumer Research and White et al.'s (2019) review on sustainable consumer behavior in the Journal of Marketing. 2. The call for and recognition of systematic literature reviews by editors of premier journals. For example, the Academy of Management Review is a premier journal devoted to review articles, whereas Palmatier et al.'s (2018) editorial statement in the

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Section: Exemplars Of Systematic Literature Reviewsmentioning

confidence: 99%

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul

Lim

O’Cass

et al. 2021

Int J Consumer Studies

798

959

View full text Add to dashboard Cite

show abstract

“…Rapid technological advancements have brought a shift in marketing strategies and consumer behavior (Ameen et al, 2021; Chan & Li, 2010). Companies have quickly moved on using information technological capabilities (ITC) to meet the ever‐changing customer expectations (Djellal & Gallouj, 2001; Gallouj & Savona, 2009; Tanrikulu, 2021). These technological implications have changed the market dynamics from offline to online (Ostrom et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use

Abid

Shamim

Khan

et al. 2022

J of Consumer Behaviour

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The studies to date on service research have provided a generic overview on customer's positive value‐in‐use (value creation) as well as negative value‐in‐use (value destruction). Surprisingly, very little attention is made to exploring the experiential nature of value‐in‐use. This study aims to conceptualize the experiential nature of value‐in‐use where positive value‐in‐use results in value destruction in some situations (and value creation commonly), and negative value‐in‐use results in value creation in some situations (and value destruction normally). By integrating value‐in‐experience and value‐in‐context, the study proposed experience‐dominant logic (EDL) as an important paradigm for value creation in the customer journey. The EDL is backed by the four foundational premises for which the insights are taken from literature as well as through in‐depth interviews with customers and managers of the E‐beauty services. The research also provides a framework for future research avenues as well as various future research directions.

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“…Second, we extend consumption values theory by identifying the multi-dimensional impact of value characteristics on purchase behavior in a context of emerging industrial and social importance. This reflects the further investigation requirements in the research agenda identified in Tanrikulu [68] that suggests there is merit in further understanding the perceived value in the purchase of new product types (e.g., premium content in our research) in the context of the digital world.…”

Section: Discussion Contributions and Limitationsmentioning

confidence: 70%

Negativists, enthusiasts and others: a typology of players in free-to-play games

Klézl

Kelly

2022

Multimed Tools Appl

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The purpose of this paper is to develop a novel multidimensional typology of free-to-play gamers, based on the theory of consumption values and to test whether these types of gamers differ in their premium content consumer purchasing behavior. The study uses a survey of 839 Czech free-to-play gamers, where the players’ values are tested across 27 items. Factor analysis is used to identify 6 different factors (values) influencing the gamers, which are then used as variables in a cluster analysis to identify 5 distinct gamer types. Results show that each identified gamer type differs not only in gaming (length of gameplay) but also in purchasing behavior (current purchase and future purchase intention, average monthly spend). One new gamer type, previously unidentified in the literature, has been identified (the enthusiasts), alongside the development of additional details for three of the more “standard” game types (economic aesthetes, identification seekers and killers). Gamers from the Czech Republic are used in the sample, limiting the generalizability of the study. The research complements existing gamer typologies by developing an empirically supported view of free-to-play gamers that is based on value, which results in the identification of one new gamer type. We also extend consumption values theory by identifying the multi-dimensional impact of value characteristics on purchase behavior in a context of emerging commercial and social importance.

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Theory of consumption values in consumer behaviour research: A review and future research agenda

Abstract: Woodruff, 1997). Marketing is accepted as a value-creation discipline based on current marketing philosophy (Kotler, 2020;Liu, 2017). Thus, marketing is responsible for building, maintaining,

Cited by 106 publications

References 104 publications

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Value creation or value destruction: Conceptualizing the experiential nature of value‐in‐use

Negativists, enthusiasts and others: a typology of players in free-to-play games

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