The impact of children's affective reactions elicited by commercials on attitudes toward the advertisement and the brand

Japanese investors' choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays

“…First, when product quality varies across manufacturers and cannot be easily verified prior to purchase, consumers can rely on brand reputation as a guide to quality in making their choice decision (Firth, 1993;Klein & Leffler, 1981). Second, consumers who appreciate the symbolic meaning represented by a brand name can derive extra psychological satisfaction from the consumption of the branded product (Aaker, 1997;Derbaix & Brée, 1997;Wernerfelt, 1990). In either case, they are willing to pay a premium for a reputable or snobbish brand because of the savings on search costs or the symbolic utility of the product.…”

Promoting health or promoting pleasure? A contingency approach to the effect of informational and emotional appeals on food liking and consumption

“…In addition to cognitive deliberation, emotional responses operating at both conscious and non-conscious levels may be powerful attitude defense mechanisms (Epstein, 1994;Epstein et al, 1992;Kunda, 1990). More generally, much research in advertising (Batra & Ray, 1986;Burke & Edell, 1989;Derbaix, 1995;Derbaix & Bree, 1997;Edell & Burke, 1987) has shown the unique contribution of ad-induced feelings in influencing attitudes. In fact, Wu and Shaffer (1987) found that under certain conditions, emotional rather than cognitive responses drove message recipients' attitudes.…”

Children's influences on in-store purchases

“…In academic research, there is an abundance of studies investigating the influence of advertising on children (e.g., Derbaix and Bree, 1997;Brand and Greenberg, 1994;Macklin, 1994; for a review see Adler et al, 1980), and the influence of children on consumer decision-making in the family (e.g., Labrecque and Ricard, 2001;Holdert and Antonides, 1997;Lackman and Lanasa, 1993). Although Atkin in 1978 analyzed the impact of premiums on cereal purchases through in-store observation of mother-child dialogs, relatively little is known about the role children play in their parents' purchases at the point of sale.…”