The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

Shi

Security and Communication Networks

2022

To promote the healthy and stable development of infant dairy industry, this work starts from the background of family planning policy adjustment. Based on the Internet of Things (IoT), fertility policy, and other related theories, this work analyzes the population size changes and fertility willingness of Chinese women of childbearing age between 20 and 39 years old from 1980 to 2020. Additionally, this work discusses the current development of infant dairy industry and the willingness of residents in the first, second, third, and fourth tier cities to purchase domestic or imported milk powder. Finally, the IoT technology is introduced into the farm and infant dairy processing links for analysis. The results show that the population of women of childbearing age in China is shrinking year by year, and the willingness to bear children is also declining. From 2016 to 2021, the number of women of childbearing age will decrease by an average of 2.85 million every year. Women in rural areas are more willing to give birth than those in urban areas. Compared with Vietnam and India, China has the lowest population growth rate, followed by Vietnam and India. At present, the development of domestic infant dairy products is facing many setbacks due to the reduction of the birth population, the impact of foreign brands, and the “melamine” incident. Fortunately, due to the strict supervision of the market by the government, a certain proportion of the market has been gradually achieved in recent years. However, residents of the first, second, third, and fourth tier cities are still more willing to buy foreign milk powder. Introducing the IoT technology into the development of infant dairy industry can monitor the content of relevant additives and record the production information through radio frequency identification technology, which improves the quality of dairy products to a certain extent. Therefore, the research on the management of infant dairy industry integrated with the IoT under the background of family planning policy adjustment will have a certain beneficial impact on the subsequent development of the industry.

Section: Iot Technologymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Development Management of Infant Dairy Industry Integrating Internet of Things under the Background of Family Planning Policy Adjustment

Shi

Security and Communication Networks

2022

“…Responsible behavior in the food sectors have now led consumers and producers to become more conscious of food values and lifestyle changes [41], which are reflected in food quality and safety [42,43]. Moreover, both consumers and producers have increased their interest in environmental protection [44] and want to preserve the depletion of the natural environment; however, the main reason is still financial [45].…”

Section: Characteristics Of the Market Of Eco-friendly Productsmentioning

confidence: 99%

Determinants of Purchase Behavior of Young E-Consumers of Eco-Friendly Products to Further Sustainable Consumption Based on Evidence from Poland

Maciaszczyk

Kwasek²,

Kocot

et al. 2022

Sustainability

The aim of the article is to analyze the purchasing behavior of young e-consumers of organic products in regard to sustainable consumption. The article highlights the importance of the Internet in the intensification of purchasing processes of modern consumers and presents the results of the study conducted in November 2021 using a survey questionnaire involving a sample of 620 respondents. As a result of statistical analyses, a structural model was estimated using the maximum likelihood method. It allowed us to determine the variables that influence the purchasing behavior of young e-consumers, as well as to illustrate the degree of the influence between endogenous variables. Defining these relationships made it possible to determine the factors that affect the buying behavior of young e-consumers in the market of organic products. The results of the study and the analysis of the model have led us to the conclusion that purchasing behavior is mainly determined by product information derived from various sources involving product and service quality or warranty, thus giving the consumers the right to file a complaint. The balance between these factors creates the grounds for sustainable consumption and putting emphasis on the specified groups of factors by the producers will allow shopping activities to intensify among young e-consumers. The ongoing SARS-CoV-19 pandemic has posed a serious limitation to an effective performance of the following study. In the future, the authors intend to carry out similar research among overseas respondents so that it is possible to verify if the current trends can also be traced in foreign markets.

“…With the help of electronic communication channels, marketers employ digital marketing to support their product or service offerings. The activity of promoting goods and services through electronic methods which including the internet and computers is known as digital marketing (Nozari et al, 2021).…”

Section: Digital Marketingmentioning

confidence: 99%

Digital Marketing's Influence on Consumer Purchasing Decision: A Case Study in Iraq

Sukaini

2022

JAMRSSS

Examining the effects of digital marketing on customer purchase decisions was the main goal of this study.Specific objectives guided the study, including the evaluation of digital marketing platforms in Iraq with the ability to impact purchasing decisions and the identification of product categories that customers purchased on digital media platforms. Although the corporation is not completely responsible for the purchase choice process of consumers, It is a comprehensive procedure that takes into account psychological aspects, social influence, word-of-mouth, cultural values, and financial level. A total of 250 questionnaires were delivered, with the exclusion of the unfinished surveys, and 220 usable samples were obtained, yielding an overall response rate of 88%. Multiple regressions, reliability tests, correlation tests, and descriptive analysis were all employed in this study. The findings of this study also demonstrated the major effect of digital marketing on customer purchase decisions, including social media marketing and mobile marketing. Hypothesis testing, however, showed that various well-known digital marketing platforms in Iraq had an impact on students' behavior. Through digital media platforms, students in Iraq make purchases across a wide range of product categories, and digital marketing has an impact. In the end, firms need to implement plans to harness the digital world and technology as well as raise brand recognition through online media in order to compete in today's business climate.