Crowd participation on online social platforms can be enhanced by crowdsourcing existence, but can also create an environment in which users are motivated by diversity of activities as sole creators and promoters of products marketing. With the fast growth of online platforms, different users have diverse viewpoints and experiences related to user-generated content (UGC) activities. Whereas previous studies on UGC have mainly hailed from company or firm perspective considering ratings, reviews, social forums, sharing videos and images, our research focuses on user-generated content as add up in crowdsourcing from users' viewpoints and experiences. In this study, variety of viewpoints of users give better understanding of users' contributions, their focus and aspirations in user-generated content.This paper explores the extent to which users' viewpoints on using online forums from visual and non-visual content importance with mediating effects of standardization and potential of content along with moderating effects of crowdsourcing content creation and promotion legacy. We investigated the viewpoints of users on UGC media contribution as additional supplement in crowdsourcing by conducting survey of university students, one of the largest online communities in China. Findings indicate that drivers of the UGC stuff exhibit a stronger influence on crowd engagement in user-generated content networks. Concerning crowdsourcing content consistency, UGC perceptions are moderated more highly for both visual and non-visual content. This study finally crops several implications for both research and practice. Our findings contribute to a better understanding of crowdsourcing all over in user-generated content.
Examining the effects of digital marketing on customer purchase decisions was the main goal of this study.Specific objectives guided the study, including the evaluation of digital marketing platforms in Iraq with the ability to impact purchasing decisions and the identification of product categories that customers purchased on digital media platforms. Although the corporation is not completely responsible for the purchase choice process of consumers, It is a comprehensive procedure that takes into account psychological aspects, social influence, word-of-mouth, cultural values, and financial level. A total of 250 questionnaires were delivered, with the exclusion of the unfinished surveys, and 220 usable samples were obtained, yielding an overall response rate of 88%. Multiple regressions, reliability tests, correlation tests, and descriptive analysis were all employed in this study. The findings of this study also demonstrated the major effect of digital marketing on customer purchase decisions, including social media marketing and mobile marketing. Hypothesis testing, however, showed that various well-known digital marketing platforms in Iraq had an impact on students' behavior. Through digital media platforms, students in Iraq make purchases across a wide range of product categories, and digital marketing has an impact. In the end, firms need to implement plans to harness the digital world and technology as well as raise brand recognition through online media in order to compete in today's business climate.
Mobile banking has established itself as an emerging technology that is being used by banks all around the world. The goal of this study is to determine the important mobile technology adoption elements that influence consumer satisfaction in Iraq. this study aims to look into the Relationship between E - marketing by mobile phone in achieving bank and customer satisfaction. The study aims to address the following issues: What impact does e-marketing for mobile banking services have on obtaining customer satisfaction from the viewpoint of users of Iraqi commercial banks. Questionnaires are used to collect data, which is subsequently evaluated using statistical techniques such as regression analysis, correlation analysis, and factor analysis. The researcher collected data through the questionnaire, and the SPS statistical program was used to analyze those data, and the researcher used a sample of 200 people from commercial banks in Iraq. The findings indicate that customers concerns regarding the technologys security, authenticity, and dependability are significant. According to the findings, there is a strong positive and statistically significant direct correlation at the 0.01 level between performance effectiveness and customer satisfaction, where the value of the correlation coefficient is 0.524 between them. The results of the regression model were significant, but less than the level of significance (0.000) needed to support the hypothesis that there is an effect via marketing mobile phone.
Crowdsourcing and e-commerce provide a lot of advantages to solve problems of organizations, companies and products. With the fast growth of the Chinese e-commerce industry, it is important to develop an understanding of online reviews contents to transmit possible applications of crowdsourcing with e-commerce. This study investigates the relationship between online reviews and crowdsourcing of products in the Chinese context. For this, an analytical framework is developed and the model is tested using quantitative methods. The findings of the study show a significant influence of online reviews on the crowdsourcing-ecommerce relationship. Several suggestions are for the development of effective online review systems in the Chinese context to incorporate crowdsourcing practices with e-commerce. This study is the first study that not only shows the various perspectives of online reviews but analyses online reviews from potential crowd creativity perspective.
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