Abstract:Crowd participation on online social platforms can be enhanced by crowdsourcing existence, but can also create an environment in which users are motivated by diversity of activities as sole creators and promoters of products marketing. With the fast growth of online platforms, different users have diverse viewpoints and experiences related to user-generated content (UGC) activities. Whereas previous studies on UGC have mainly hailed from company or firm perspective considering ratings, reviews, social forums, … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.