“…In two separate studies (Irfan & Ijaz, 2011;Natasha & Sbroto, 2003) mentioned that customer contact employees do not initiate and give importance to their customers suggesting leaders to enhance the commitment of frontline employees to deliver service quality. Literature also suggests that leadership mechanism might help to overcome this situation (Waldman, 1993;Jabnoun, 2002;Natasha & Subroto, 2003;Hartline et al, 2000;Clark et al, 2009;Hashim & Mahmood, 2012) further suggesting that as the leaders help in envisioning the goal and they provide the resources and environment which can enhance CSQ. Particularly, Transformational leadership style has the potential to enhance CSQ (Clark et al, 2009).…”