The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence

The London Summer 2012 Olympic Games: Threat of Disruption and Business Reaction

“…Their response mirrors Waitt's (2003) altruistic themes of community and national spirit, international promotions, and future business investment. The success of "soft" measures (Moser & Bamberg, 2008) employed by TfL in their engagement strategy is encouraging. These results contradict Loukopoulos's (2007) findings on the effectiveness of "soft measures."…”

“…TPs then tended to be relaxed and not actively promoted. This short-term effect has encouraged local governments to look at implementing a softer approach (Moser & Bamberg, 2008), such as personalized on the worry of "travel chaos" caused by the games to create "scare" stories that positively reinforce the message that travel behavior change is needed ( Currie, Jones, & Woolley, 2013).…”

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

“…There is a strong track record worldwide (e.g., Canada, the U.S.A., Europe and Australia) for the effectiveness of social marketing at influencing a wide range of behaviours for both personal (e.g., car trips, walking, cycling) and public good (Kassirer & Lagarde, 2010;Möser & Bamberg, 2008). For example, research has shown that local communities have decreased the modal share of participant car trips by 8% to 15% and overall vehicle kilometres travelled by up to 5% and have significantly increased walking, cycling and transit use (based on data from Kassirer & Lagarde, 2010;Möser & Bamberg, 2008).…”

“…For example, research has shown that local communities have decreased the modal share of participant car trips by 8% to 15% and overall vehicle kilometres travelled by up to 5% and have significantly increased walking, cycling and transit use (based on data from Kassirer & Lagarde, 2010;Möser & Bamberg, 2008). The current literature mainly deals with social marketing in the context of driving (e.g., Tapp, Pressley, Baugh, & White, 2013;Toy, Tapp, Mausselwhite, & Davis, 2014;Vertič, 2008), drinking alcohol (e.g., Blažič, 2014;Culiberg, 2004;Jones, 2014), health (Breznikar, 2002;Mirjanič, 2004;Zorman & Mesec, 2010), energy (e.g., Anda & Temmen, 2014;Menegaki, 2012;Muratović, 2008;Sheau-Ting, Mohammed, & Weng-Wai, 2013), environment regulation (e.g., Kennedy, 2010), environmental tourism (e.g., Perez-Mujica, Duncan, & Bossmaier, 2014), healthy eating (e.g., Young et al, 2004), retailing (e.g., Holweg & Linbacher, 2011) and transport (e.g., Bomberg, 2011;Civitas, 2011;Kassirer & Lagarde, 2010;McGovern, 2007) which concern only private transport, and private and public sustainable transport (Chkanikova, 2009;McGovern, 2005); Richardson et al, 2007).…”

Can Mobility Management Campaigning Contribute to Pro-Environmental Behaviour in General? Development of an Analytical Tool

“…According to Möser and Bamberg [2], different types of personal travel planning and marketing programs for sustainable transport modes are the most frequent MM measures implemented during the last ten years. MM measures have been started in several countries, e.g.…”