Can Mobility Management Campaigning Contribute to Pro-Environmental Behaviour in General? Development of an Analytical Tool

Abstract

ABSTRACT

Mobility Management campaigns as part of the transition towards changing social norms on sustainable travel behavior

“…The climate goal highlights the importance of a holistic view in policies and measures taken involving pro-environmental awareness in general (Nilsson and Khan, 2013;Winslott Hiselius, 2014). Thøgersen and Crompton (2009) speculate -for want for empirical evidence -"it seems likely that individuals who are persuaded to adopt a specific proenvironmental behavior in order to save money (e.g.…”