The Effect of Corporate Reputation and Sustainable Innovation Strategy on Business Performance in Automotive Companies

Maemunah, Siti

doi:10.25105/ber.v18i1.5305

Cited by 3 publications

(3 citation statements)

References 11 publications

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“…Halal products can be a company strategy in attracting consumers (Tieman, 2017a, Maemunah, 2018 especially consumer trust from Islamic values. Halal products in the company will affect competitiveness, market share, financial performance, consumer trust and loyalty, stakeholders, consumer loyalty, media relations and even license to operate (Musa et al, 2016;Halderen et al, 2016;Hall , 2010).…”

Section: The Effect Of Strategic Logistics On Customer Satisfaction O...mentioning

confidence: 99%

Strategic Logistics on Halal Products

Maemunah

Syakbani

2021

valid

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This study introduces a new conceptual framework related to the logistics strategy of halal products on customer loyalty. The provision of halal products must be carried out in a Muslim country, namely Indonesia. Products that provide halal certification for these products are LPPOM MUI Indonesia Halal Products, LPPOM MUI, 2020. This methodological study was built and developed from several previous studies. This research is quantitative research with SEM. This finding is the importance of halal product logistics strategy and product quality will influence consumer behavior. Consumer behavior is related to customer satisfaction and customer loyalty. The logistics strategy of halal products, namely products such as food, beverages, medicines, and cosmetic ingredients, requires a good management system, quality will get consumer satisfaction and loyalty in consuming halal products. The implication of this research is the logistics strategy of halal products is not only from product quality to make consumers satisfied. Consumers will be satisfied in terms of distribution, storage, marketing, and overall sales. Halal product logistics strategy meets consumer and market desires. Strategies to create customer loyalty. The originality of the research is a logistics strategy for halal products that gives birth to customer satisfaction and loyalty. This study provides an important reference for Islamic companies, branding, and marketing.

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Section: The Effect Of Strategic Logistics On Customer Satisfaction O...mentioning

confidence: 99%

Strategic Logistics on Halal Products

Maemunah

Syakbani

2021

valid

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“…Faktor berikutnya yang diteliti dalam penelitian ini adalah brand reputation yang diartikan sebagai sumber permintaan dan daya tarik yang selalu ada, citra kualitas unggul dan nilai tambah membenarkan harga premium (Susanti, 2020). Menurut Bailey (2005) dalam Maemunah (2019) reputasi perusahaan adalah pemangku kepentingan perusahaan yang akan mampu meningkatkan kinerja perusahaan. Reputasi perusahaan merupakan aset terpenting, bahkan hingga tidak ternilai dalam membangun kinerja perusahaan.…”

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“…Reputasi perusahaan merupakan aset terpenting, bahkan hingga tidak ternilai dalam membangun kinerja perusahaan. Reputasi perusahaan dapat menjaga hubungan dengan pelanggan sehingga kinerja perusahaan akan lebih baik (Maemunah, 2019).…”

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Pengaruh Brand Image, Customer Engagement, dan Brand Reputation Terhadap Performa Perusahaan Dimediasi Keunggulan Bersaing

Wong¹,

Sijabat

2022

WidyaCipta

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Pandemi Covid-19 berimbas Usaha Mikro, Kecil dan Menengah (UMKM) yang berdampak terhadap berbagai sektor. Menurut literatur yang digunakan, diketahui jika kinerja UMKM dapat ditingkatkan dengan mengacu pada faktor brand image, customer engagement, brand reputation, dan keunggulan bersaing. Penelitian ini bertujuan untuk mengetahui pengaruh brand image, customer engagement, dan brand reputation terhadap kinerja UMKM keunggulan bersaing. Penelitian ini merupakan penelitian kausal dengan populasi adalah UMKM yang berada di pulau Jawa. Teknik yang digunakan adalah simple random sampling, yakni seluruh populasi memiliki hal yang sama untuk dijadikan sebagai responden penelitian. Sampel penelitian merupakan 105 UMKM. Penelitian ini merupakan penelitian SEM-PLS dengan menggunakan bantuan software SmartPLS. Hasil penelitian menunjukkan bahwa brand image dan customer engagement memiliki pengaruh positif yang siginifikan terhadap keunggulan bersaing. Brand reputation tidak memiliki pengaruh terhadap keunggulan bersaing. Customer engagement dan keunggulan bersaing memiliki pengaruh positif yang siginifikan terhadap kinerja UMKM. Brand image dan brand reputation tidak memiliki pengaruh terhadap kinerja UMKM. UMKM dapat memanfaatkan customer engagement untuk meningkatkan keunggulan bersaing, yang pada akhirnya akan meningkatkan kinerjanya, perlu adanya evaluasi terhadap brand image dan reputation yang diterapkan oleh UMKM, dan juga UMKM dapat menyadari jika brand image dan reputationmerupakan sebuah modal yang dapat meningkatkan kinerjanya. Covid-19 pandemic had an impact on every sector including Micro, Small and Medium Enterprises (MSMEs). According to the literature used, it is known that the performance of MSMEs can be improved by referring to the factors of brand image, customer engagement, brand reputation, and competitive advantage. This study aims to determine the effect of brand image, customer engagement, and brand reputation on the performance of MSMEs in competitive advantage. This research is causal research with the population is MSMEs on the Java island. The technique used is simple random sampling, which means the entire population has the same thing to be used as research respondents. The research sample is 105 SMEs. This research is a SEM-PLS research using SmartPLS software.The results showed that brand image and customer engagement had a significant positive effect on competitive advantage. Brand reputation had no influence on competitive advantage. Customer engagement and competitive advantage had a significant positive influence on the performance of MSMEs. Brand image and brand reputation had no influence on the performance of MSMEs. MSMEs can take advantage of customer engagement to increase competitive advantage, which in turn will improve their performance, it is necessary to evaluate the brand image and reputation applied by MSMEs, and MSMEs can realize that brand image and reputation is a capital that can improve its performance.

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The Effect of Ethical Strategy and Innovation on Economic Performance: a Study on Tunisian B2B Enterprises

Abdulaziz-Alhumaidan

Khan

2023

J Knowl Econ

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The Effect of Corporate Reputation and Sustainable Innovation Strategy on Business Performance in Automotive Companies

Cited by 3 publications

References 11 publications

Strategic Logistics on Halal Products

Strategic Logistics on Halal Products

Pengaruh Brand Image, Customer Engagement, dan Brand Reputation Terhadap Performa Perusahaan Dimediasi Keunggulan Bersaing

The Effect of Ethical Strategy and Innovation on Economic Performance: a Study on Tunisian B2B Enterprises

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