The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis

A review of the effect of cigarette advertising

“…Eliminating advertising for a legal, albeit unhealthy, product may not produce the intended consequences (Calfee, 1997;Capella et al, 2008). The majority of previous studies suggest that partial or limited bans generally have little to no effect on cigarette consumption (Abernethy & Teel, 1986;Franke, 1994;Witt & Pass, 1983) primarily because of the substitution effects of other non-banned media (Hoek, 2004;Saffer & Chaloupka, 2000).…”

“…Such articles include conceptual and/or review pieces (Gallet & List, 2003;Wakefield, Flay, Nichter, & Giovino, 2003), content and frequency analyses (Lancaster & Lancaster, 2003), anti-tobacco advertising studies (Pechmann & Reibling, 2000), articles that examined the general perceptions of cigarette advertising (Mazis, Ringold, Perry, & Denman, 1992), articles that focus specifically on advertising bans (Capella, Taylor, & Webster, 2008), articles only investigating sales promotions (Feighery, Ribisl, Clark, & Haladjian, 2003), and studies examining only consumer susceptibility to smoking (Evans et al, 1995;Pierce, Choi, Gilpin, Farkas, & Berry, 1998) or intention to smoke (Straub, Hills, Thompson, & Moscicki, 2003) (for "self-generated validity" discussion, see Chandon, Morwitz, & Reinartz, 2005).…”

TheJournal of Advertising: Historical, Structural, and Brand Equity Considerations

“…For example, JA might add a section to each volume (if not each issue) titled Literature Reviews, in which one or two articles are published whose purpose is to summarize on a regular basis what is known about a particular advertising-related topic-in much the same way JICRA did in its earlier days. Meta-analyses have also appeared as regular articles in JA; for example, see "The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis" (Capella, Taylor, and Webster 2008). Again, the purpose of offering literature reviews/meta-analyses would be to spur additional work by providing scholars with at least some of the initial literature background on a topic, which might then suggest other, related research questions in that area that still remain and need to be resolved.…”

Persistence of cigarette advertising across media and smoking rates

“…The overall evidence on the efficacy of cigarette advertising and on the effectiveness of smoking bans is mixed (see, e.g. Saffer and Chaloupka, 2000;Capella et al, 2008). Further, the debate surrounding whether cigarette advertising dissipates quickly or has longevity is not yet fully resolved (see Levin, 1986, 1992;Boyd and Seldon, 1990;Doroodian and Seldon, 1991;Goel and Morey, 1995;broadly, Bagwell, 2007).…”

“…The effects of cigarette advertising on the demand for cigarettes and the effectiveness of related advertising restrictions have intrigued researchers and policymakers for quite some time Levin, 1986, 1992;Boyd and Seldon, 1990;Godfrey, 1993;Duffy, 1996;Saffer and Chaloupka, 2000;Gallet, 2003;Nelson, 2006;Capella et al, 2008). This concern has heightened in recent years as new revelations about the ill health effects of smoking have come to light (U.S. Department of Health and Human Services, 2000).…”