Abstract:This article uses state-level US panel data to examine the effects of cigarette advertising on smoking. We disaggregate cigarette advertising into (1) print, (2) outdoor, (3) entertainment and (4) store. How does advertising persist over time across advertising media? Are there differences in effectiveness of advertising across different smoking rates? Results show that the price elasticity of cigarette demand is negative and within the range of recent estimates, whereas border price elasticities and income el… Show more
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