TheJournal of Advertising: Historical, Structural, and Brand Equity Considerations

Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling

“…1 Advertising research with this focus is a "science of the artificial" (Simon 1969) and thus a design science, aiming to generate a body of knowledge on how to create, improve, orchestrate, and manage specific types of marketing instruments. On the other hand, advertising research is predominantly regarded as a behavioral science (Carlson 2015), aiming to explain advertising effects and the social aspects of advertising (Reid 2014). Advertising research with this focus sheds light on consumers and can be viewed as a particular type of consumer research and applied psychology.…”

TheJournal of Advertisingand the Development of Advertising Theory: Reflections and Directions for Future Research

“…(Yet I do now take the opportunity to offer my thanks to all of those authors, reviewers, copy editors, printers, and other behind-the-scenes people who helped me produce 16 issues of JA between 2003 and 2007). But I then read Len Reid's (2014) and Les Carlson's (2015) essays that provided some historical perspectives of JA, along with some recommendations for future research-most of which, by the way, I wholeheartedly support. I knew that I did not want simply to mimic Len and Les; I wanted to share my thoughts about editing JA, comment on future research in advertising, and still convey a message that was different from theirs.…”

From the Editor

“…In their recent invited articles, Reid (2014) and Carlson (2015) collectively emphasize the importance of literature review. Reid (2014) sees that JA would benefit from "substantive reviews of the literature on designated advertising topics" (p. 413).…”

“…Reid (2014) sees that JA would benefit from "substantive reviews of the literature on designated advertising topics" (p. 413). Similarly but more explicitly, Carlson (2015) proposes that "[p]ublishing literature reviews/meta-analyses in JA would help readers in pinpointing those areas of advertising scholarship that require further investigation" (p. 82). This suggestion seems consistent with a concern raised by Faber (2015) that JA's best efforts still fall short of "the challenge to publish articles on topics that have received 'scant research attention'" (p. 292).…”