From the Editor

Okazaki, Shintaro

doi:10.1080/00913367.2015.1092737

Cited by 3 publications

(1 citation statement)

References 15 publications

(14 reference statements)

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“…In light of the purposes of this study, the theoretical review method is deemed appropriate to identify existing concepts, constructs and relationships in the advertising and communication literature (Okazaki, 2015) and to integrate them into a conceptual framework that explains how social media advertising in HTT works. The scope of this study is to review the literature on social media advertising in HTT from 2004 to 2019.…”

Section: Methodsmentioning

confidence: 99%

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

Chu

Deng

Cheng

2020

IJCHM

119

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Purpose This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for future research. Design/methodology/approach Covering a 15-year time span (2004–2019), this study is focused on journal papers archived in two academic databases in social sciences: Business Source Complete and Communication and Mass Media Complete. Each of the 192 papers collected was coded for 8 major variables: journal, year of publication, research topic, country studied, type of social media investigated, method, theoretical underpinning and key findings. Findings Three major topic areas are identified in this study: use of social media from consumer’s perspective, use of social media from organization’s perspective and effects of social media. Research limitations/implications Although a few prior papers have provided a literature review of social media in tourism and hospitality, no review-based papers have ever examined social media as an advertising vehicle in the context of HTT. Most reviews to date have been limited to general social media studies, without much advancement of theory building in advertising research. Originality/value To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on social media advertising in HTT. The review concludes by suggesting a theoretical framework for studying social media advertising in HTT and offering an agenda for future research.

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Section: Methodsmentioning

confidence: 99%