2021
DOI: 10.24256/ideas.v9i2.2341
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The Cultural Effect of Popular Korean Drama: Squid Game

Abstract: Nowadays, the phenomenon of squid game is exploding at an alarming rate. It does not take long for the audience to spread the drama virally, as it is so true to life. People of all ages from all over the world are extremely enthusiastic about the outcome of the drama, which is referred to as euphoria. The descriptive qualitative method was used in this study, and the author discovered that the three most famous trends inspired by the drama are red and green light, dalgona candy, and costume play. Children are … Show more

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Cited by 5 publications
(2 citation statements)
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“…The series even managed to rank third in the top 10 series globally on Netflix. In Indonesia, Squid Game's popularity has impacted the formation of three trends in society, which are (1) the red and green light game (a traditional South Korean traditional game), (2) dalgona candy (South Korea's traditional snack), and (3) costume play [28]. These trends appeal to adults and children-although it should be noted that Squid Game has a TV-MA rating of 17 years and above.…”
Section: Media In Korean Wave 40mentioning
confidence: 99%
“…The series even managed to rank third in the top 10 series globally on Netflix. In Indonesia, Squid Game's popularity has impacted the formation of three trends in society, which are (1) the red and green light game (a traditional South Korean traditional game), (2) dalgona candy (South Korea's traditional snack), and (3) costume play [28]. These trends appeal to adults and children-although it should be noted that Squid Game has a TV-MA rating of 17 years and above.…”
Section: Media In Korean Wave 40mentioning
confidence: 99%
“…) has caused many images to be shared online or offline by the audience (Costa, 2018). The Squid Game series has become a global legend and influenced the whole world thanks to social media (Siregar et al, 2021).…”
Section: Introductionmentioning
confidence: 99%