Deterritorialisation of Korean TV dramas in “Netflix Originals”: “We are living in the Squid Game world”
Hyejung Ju
Abstract:Squid Game’s phenomenal success calls attention to the local specificity of Netflix’s global expansion as it commissions original K-dramas. This practice has rich implications, both positive and negative, for Netflix’s production and distribution of Korean content. K-dramas classified as Netflix Originals have been riding its international market power to a wide range of transnational audiences, enabling national television creators to reimagine cultural spheres for both production and distribution that transg… Show more
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