The Attractive Power of Rural Destinations and a Synergistic Community Cooperative Approach: A “Tourismability” Case

Abstract

The recent climate change, food scandals, pollution and work-related stress, are affecting life in big cities and tourism is suffering changes expanding its typical boundaries. The past decades were characterized by the tourism choice of exotic destinations; nowadays, a route inversion would be visible and remote and inner destinations are acquiring value and attractiveness. According to this perspective, administrators and event organizers are planning and structuring strategies ensuring memorable experiences for the tourists. In the sense of sustainable development, important aspects are cooperative approaches and capability to integrate traditions and expectations. The proposed research work focuses the attention on the analysis of 15 semi-structured interviews through SWOT (strengths, weaknesses, opportunities, and threats) and perception analysis on an event called “Dream of a night…to that town” provided by the Municipality of Colobraro, Basilicata Region (Italy). The proposition of the research would focus the attention on a case study able to form not a top-down/bottom-up, but a horizontal strategy, a sharable best practice for the whole tourism sector in rural areas that would make truly effective the State decentralization, in which the small communities’ activism configures crucial source of competitiveness. The case proposed, contrasting modern lifestyles and common tourism choice, would be able to redirect the concept of attractiveness in privileging remote places that could offer memorable tourism experiences. So, a promotional “tourismability” strategy, integrating agricultural connotates of the territory with heritage, traditions, myths and legends, through a synergistic community cooperative approach, would be necessary to constitute an identitary, attractive, memorable and immersive tourism experience in rural areas.

Mapping Potential Zones for Ecotourism Ecosystem Services as a Tool to Promote Landscape Resilience and Development in a Brazilian Municipality

“…Our results showed that the municipality of Brotas directly faces conflicts of territorial interest, given that it has a high potential for the provision of ecosystem services for ecotourism, while its economy remains deeply dependent on traditional agriculture [67]. Even though these conflicts are still a challenge, authors like [88,89] demonstrate the positive transformative potential that sustainability brought by ecotourism projects has had on landscapes around the world.…”

Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists

“…Tourism enterprises therefore should develop appropriate tourism products and create a summer holiday tourism destination. The contrast between urban life and rural tourism choice would be a determinant in redirecting the concept of an attractive tourism destination, but traveling to remote places could offer memorable tourism experiences [ 8 , 10 ]. Khadaroo and Seetanah [ 74 ] argue that the infrastructure is an essential demand for international tourists.…”

“…Therefore, the list of key villages representing a new type of rural tourism will play an essential role in promoting the revitalization of rural areas. Compared to the modern lifestyles and familiar tourists’ choices, the remote regions’ heritage, local culture, and myths constitute an engaging and memorable tourism experience [ 10 , 11 ]. According to Eom et al [ 12 ], the local foods and restaurants, natural environment and landscape, and activity and events help destinations in rural areas have a competitive advantage.…”

“…According to Eom et al [ 12 ], the local foods and restaurants, natural environment and landscape, and activity and events help destinations in rural areas have a competitive advantage. In particular, after the COVID-19 outbreak was brought under control in the country and various sectors have started resumption, an increasing number of Chinese travelers have opted for rural destinations to get closer to nature and experience a slow-paced lifestyle instead of urban sightseeing tours [ 10 , 13 ].…”

Graphic Applications of Unmanned Aerial Vehicles (UAVs) in the Study of Industrial Heritage Assets

“…SWOT analysis is an efficient management tool to evaluate the strategic positioning of an organization, and it has been widely used in different context and industries [37][38][39]. This method is usually applied to well defined processes, but it can also be applied to the analysis of emerging technologies, such as electric vehicles [40], BIM technology [41], methanol-fueled vehicles [42] or information technology [43], among others [44,45], allowing one to evaluate their current state and future possibilities.…”