PurposeIn the disruptive technologies era, the lack of convincing business cases on blockchain (BC) adoption about food supply chain, the existence of uncertainties and barriers to adoption due to knowledge scarcity on characteristics as well as the potentialities and risks involved in it, have triggered the need to investigate the first multinational BC adoption for food supply chain in Europe, to consider how it can guarantee knowledge for the consumption/purchase decision-making and the creation-mechanism of consciousness for sustainable behavioral choice.Design/methodology/approachThe authors provide a field exploratory analysis based on customers' perceptions and real knowledge about BC (as a knowledge-constructive tool) in the food and beverage sector. This connected with the need for an informed context, favoring sustainable conscious decision-making related to both the food chain and innovation acceptance. This analysis included the use of innovation acceptance as a corporate social responsibility (CSR) strategic orientation through a survey- and interview-based field analysis (80 respondents).FindingsThe findings of this study can be considered as antecedents of innovation acceptance in the sector. The analysis assesses consumers' scarce knowledge and perceptions on the BC system, the scarce usage level and the higher acquiring propensity for traceable foodstuffs generating bi-directional/dimensional value, considering that consumption habits could change through security and certainty antecedents and induced knowledge provided by external technological intervention.Originality/valueBy trying to match innovation and the knowledge-construction need as a vehicle for acceptance, the theoretical contribution would empower the literature on food traceability from the perspective of strategic BC application through a from-knowledge-to-knowledge strategy.

The recent climate change, food scandals, pollution and work-related stress, are affecting life in big cities and tourism is suffering changes expanding its typical boundaries. The past decades were characterized by the tourism choice of exotic destinations; nowadays, a route inversion would be visible and remote and inner destinations are acquiring value and attractiveness. According to this perspective, administrators and event organizers are planning and structuring strategies ensuring memorable experiences for the tourists. In the sense of sustainable development, important aspects are cooperative approaches and capability to integrate traditions and expectations. The proposed research work focuses the attention on the analysis of 15 semi-structured interviews through SWOT (strengths, weaknesses, opportunities, and threats) and perception analysis on an event called “Dream of a night…to that town” provided by the Municipality of Colobraro, Basilicata Region (Italy). The proposition of the research would focus the attention on a case study able to form not a top-down/bottom-up, but a horizontal strategy, a sharable best practice for the whole tourism sector in rural areas that would make truly effective the State decentralization, in which the small communities’ activism configures crucial source of competitiveness. The case proposed, contrasting modern lifestyles and common tourism choice, would be able to redirect the concept of attractiveness in privileging remote places that could offer memorable tourism experiences. So, a promotional “tourismability” strategy, integrating agricultural connotates of the territory with heritage, traditions, myths and legends, through a synergistic community cooperative approach, would be necessary to constitute an identitary, attractive, memorable and immersive tourism experience in rural areas.

This work provides an explanation of the market underlying the evolution due to modern technologies and technical advances, especially in transactions. In this regard, the authors specify the aspect related to the creation of virtual currencies like bitcoin that can circulate thanks to the Blockchain system through miners' work. The authors consider areas related to the warnings on the use and exchange of virtual currencies. The aim is to conceptualize in a graphical way the current operational transaction in bitcoin through the existing exchange platforms. The authors try to attest the fickleness of the disintermediation ideal founding Bitcoin. The analysis purposed could be interesting and useful to provide a kind of interpretation of the phenomenon and a general overview about Bitcoin system.

Organization and person have a theoretical and ontological link; being the first teleological extension of the latter, it is impossible to think of one without the other. In a similar way, the complex of economy itself cannot overlook the needs of the person and seek for the reach of maximization results with unhesitating self-interest. In this paper, it is argued that every organization is born to satisfy people's, or stakeholders' interests, so that a Rational Management must evaluate both the financial-economic results and the social impact of its activity, in order to achieve the maximum level of information in the decision making. Nonetheless, this approach needs a dramatic shift of conceiving the economy and the role of the organization, which must bring back the person (human being) at the center of any theoretical model, lest the creation of unfairness and inequalities. The Rational Management Theory proposed serves this scope, by implementing a rational decision making based on all the aspects of the outcome generated by the organization. This approach is relevant to the current literature, because it shifts the neoclassical economic conception of the activities to one more human-sized and conscious, and applies indifferently to any kind of organization, whether it is public, private or non-profit.

This work tries to highlight the determinant role of CSR during periods characterized by non-linearity and to produce insights for further research on a dual perspective: 1) companies’ decision-making on CSR implementation and promotional tool preference; 2) consumers’ purchasing/consuming decision-making. So, the interrelated perspective, under the influencing contextual variable of the recent COVID-19 pandemic, would show a crucial role of CSR as an anti-crisis solution. The domain-based review, the direct observation mixed with field analysis survey-based on a sample of 208 respondents made possible the hermeneutical and inference activity on results according to the Situational Crisis Communication Theory and Goffman’s view on the art of impression management, mixed with a persuasive approach characterizing advertising. The perception analysis, not directly operated ethnographically with companies, allowed to investigate CSR from different angles, permits the researchers to observe the exponential rise of advertising campaigns with a social scope and CSR promotional activities in accordance with the emergence of the two intrinsic concepts of accountability from an external point of view.