Teoria do Comportamento Planejado Decomposto: Determinantes de Utilização do Serviço Mobile Banking

The Effect of Trust in the Intention to Use m-banking

“…Banks are becoming increasingly "mobile", with access available at anywhere and at any time, as a result of the advancement of new information and communications technologies (ICTs) (SHAIKH; KARJALUOTO, 2015). One of the services born from these technologies is mobile banking, or m-banking, which is considered the third technological revolution in customer service (GOUVEIA, 2007) and has represented an important channel of relationship with customers (FEBRABAM, 2013).…”

“…With regard to the application of these models for m-banking research, the literature shows a growing interest in investigating the theme (LUARN; LIN, 2005;RIIVARI, 2005;SUORANTA;MATTILA, 2004, LEE;KANG;MCKNIGHT, 2007;SULAIMAN;JAAFAR;MOHEZAR, 2007;GU;SUH, 2009;LIN, 2011;RAMOS;PIMENTA;RODRIGUES, 2010;SANTOS;VEIGA;MOURA, 2010;HANAFIZADEH;KHEDMATGOZAR, 2012;HANAFIZADETH, et al, 2014). Sulaiman, Jaafar and Mohezar (2007) suggest that Rogers's (2003) Diffusion of Innovations Theory is one of the most suitable in the study of the adoption of m-banking.…”

“…), we have a greater perception of risk, which diminishes the intention to use, making trust play a fundamental role to mitigate fears of this nature (WANG et al 2015;MALAQUIAS;HWANG, 2016). Therefore, trust is believed to be an important antecedent of use intention of digital financial systems, such as m-banking (SHAIKH; KARJALUOTO, 2015).…”

“…The use of m-banking has been growing each year, in line with the analyzed the perceptions of consumers regarding the adoption of m-banking in light of the Theory of Diffusion of Innovations (ROGERS, 2003), identifying that non-adopters have more of a negative view of the attributes of innovation (relative advantage, observability, compatibility, testability and complexity). The second research, by Santos, Veiga and Moura (2010), chose to test the Theory of Planned Behavior (TAYLOR; TODD, 1995), and identified security as one of the main aspects in adopting the service. However, neither work dealt with the aspect of trust.…”

Comportamento do consumidor de produtos orgânicos: uma aplicação da teoria do comportamento planejado

“…A TPB fornece as principais variáveis que auxiliam a explicar a intenção e o comportamento em uma situação específica. A TPB foi utilizada, testada e validada como abordagem teórica no contexto brasileiro em diferentes temas de estudo (como, por exemplo, Dias, 2009;Hernandez e Mazzon, 2008;Pinto, 2007;Santos et al, 2010;Veiga et al, 2006). O presente trabalho tem como contribuição teórica a expansão do uso da TPB no contexto brasileiro trazendo a discussão teórica para este contexto.…”