“…There are no studies in the male population under this framework, although they are present in other publics and contexts. [10][11][12][13] Anchored in the premises of health promotion 14 , professionals from the Family Health Strategy (FHS), from the Basic Health Unit -BHU Paraisópolis II, managed in partnership by the Albert Einstein Hospital, located in the south of the city of São Paulo, developed a project to organize and strengthen basic care, according to principles and guidelines of the UHS: a socio--educational, multiprofessional group, focused on human health, called "Pub Talk". Since 2013, meetings of this group have been held in pubs in the Paraisópolis community, with the presence of 15 local men, on average, and with the participation of a health team consisting of nurses, nursing assistants, community health agents (CHA), as well as professionals from the Family Health Support Center (FHSC), who support the actions of this Group.…”