Sustainable development: trends and realities of Ukraine

Kuzmak, Оlena; Kuzmak, Оleh; Pohrishchuk, Borys

doi:10.1051/e3sconf/202125501035

Cited by 9 publications

(4 citation statements)

References 2 publications

(1 reference statement)

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“…The section concludes with an insightful overview of transformational processes in sustainable urban development, specifically in the context of Ukraine [233]. Perspectives on cultural tourism's development in the Carpathian region lend depth to the discourse [234], reflecting the intersection of cultural heritage and economic growth.…”

Section: Innovations In Architecture Urban Planning and Sustainabilitymentioning

confidence: 99%

4th International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters

Semerikov,

Chukharev,

Sakhno

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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This paper presents the preface of the proceedings for the 4th International Conference on Sustainable Futures: Environmental, Technological, Social, and Economic Matters (ICSF 2023), a multidisciplinary event that explores the challenges and opportunities of sustainability in various domains. The preface outlines the conference’s objectives, themes, workshops, and topics, as well as its contribution to advancing sustainable development and global dialogue. It also acknowledges the efforts and inputs of various stakeholders who have made the conference possible, especially in light of the pandemic situation. Furthermore, it thanks IOP Publishing for its support and flexibility in facilitating open access publishing. The paper concludes by looking forward to future editions of ICSF and the ongoing quest for a more sustainable and interconnected world. The paper invites readers to delve into the rich and diverse content that shapes this influential conference.

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Section: Innovations In Architecture Urban Planning and Sustainabilitymentioning

confidence: 99%

4th International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters

Semerikov,

Chukharev,

Sakhno

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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“…For over 15 The results of the Deloitte study indicate that approximately 44% of Millennials and 49% of Generation Z rely on their ethics when choosing the type of work and companies they join (Deloitte, 2021). Forbes data reveals that 73% of Millennials are willing to spend more on environmentally sustainable products.…”

Section: The Main Materials Researchmentioning

confidence: 99%

Sustainable marketing as a key competitive strategy for businesses

Kuzmak

2023

SERB

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The article provides a comprehensive overview of the essence of sustainable marketing as a key tool in shaping business strategy and enhancing competitiveness, focusing on the principles of sustainable development and consumer expectations. The main objective of the article is to explore the essence, principles, and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, increasing brand value, and strengthening business competitiveness. The literature review indicates debates and divergences in understanding and interpreting the essence of sustainable marketing, the application of potential strategies for sustainable development, and insufficient research on resilient marketing strategies that create value for businesses and consumers. The relevance of addressing the stated problem lies in the fact that sustainable marketing, aligned with the goals of sustainable development, should become a key instrument for providing conditions for competitive advantages of modern enterprises, enhancing the corporate image, and increasing business profit by creating value, improving relationships with customers and employees, and expanding growth opportunities. The article's analysis highlights the correlation between public perception and its impact on brand value growth. It is emphasized that the value of the brand largely depends on the active integration of social, environmental, and ethical aspects into the corporate business strategy. Special attention is given to the direct impact of highlighting corporate values and responsible activities on customer retention and loyalty. The article underscores how effective communication regarding these aspects can influence public perception of the brand and, consequently, its reputation and competitiveness in the market. The author substantiates the concept of sustainable marketing and the directions for the application of potential sustainable development marketing strategies, emphasizing the main barriers that may hinder the successful integration of sustainable development principles (pricing, productivity levels, and changes in consumer behavior). The research concludes that contemporary conditions demand innovative approaches to development from enterprises, and the transition to sustainable consumption and production requires a review of companies' market strategies. Marketing must be flexible and adaptive to changes in economic, environmental, and social contexts. In the context of sustainable development and focusing on consumer expectations, companies should consider innovation, collaboration, effective communication, and commitment as key elements of sustainable development business strategies, contributing to the growth of brand value and strengthening business competitiveness.

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“…The authors (Mićić and Mastilo, 2022) claim that one of the consequences of COVID-19 is the digital transformation of the workplace, which gives advantages to the employee, but only if he has sufficient digital literacy. In particular, the authors claim that modern methods of information processing using computer technology and the latest software allow for significant expand the monitoring of natural and social processes, which in turn affects the provision and improvement of the sustainable development of the economy (Kuzmak O. et al, 2021). The use of digital tools in the practical activities of public administration bodies contains significant reserves for its optimization but requires the preparation of personnel (Zhuk et al, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Capability of Higher Education in Overcoming Digital Inequality in the Conditions of the Crisis in Ukraine

Stepura

Kuzmak

2023

Economics

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The purpose of the article is to assess the gap between people’s readiness for effective activity in the digital economy and to identify the functional capabilities of universities to reduce this gap. The research used methods of generalizations, logical, systematic, and comparative analysis, and statistical-economic, sociological, and economic-mathematical methods and techniques. The results of the study showed that the digitalization of the economy, the state, and society, which is taking place in Ukraine, requires a significant increase in the level of society’s readiness for digital changes. For effective integration into the digital environment, in particular in the field of education, it is necessary to create a digital infrastructure that meets EU standards. The authors conducted a study of the development of the digital inclusive component of the regions of Ukraine.Proposed ways of digital development of society. In particular, it has been proven that promoting the development of the provision of educational services improves the digital literacy of the population for daily tasks and for employers to minimize the gaps between the digital environment and people’s skills. It is substantiated that the acquisition of new digital skills and competencies of employees requires the development of training networks and the improvement of foreign language knowledge, both for young people and for other generations.

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Sustainable development: trends and realities of Ukraine

Cited by 9 publications

References 2 publications

4th International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters

4th International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters

Sustainable marketing as a key competitive strategy for businesses

Capability of Higher Education in Overcoming Digital Inequality in the Conditions of the Crisis in Ukraine

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