The purpose of the article is to analyze the current state of the principles of sustainable development of enterprises in Ukraine, and the impact on the economy of Ukraine as a whole. To this end, was performed an analysis of Ukraine’s position on the indicators of sustainable development in the dynamics. The article defines the essence of the concept of sustainable development and its main components: economic, environmental and social. The basic principles of ensuring sustainable business development are determined. The prerequisites for ensuring and supporting the implementation of the concept of sustainable development of the enterprise in management practice are considered. The proposals on the innovative nature of economic development in the context of sustainable development of domestic enterprises are studied and substantiated. It was found that the current situation in the economy of Ukraine is characterized by not very high activity of innovation, which is caused primarily by the deficiency of own funds of enterprises and limited budget funding. The ways of transition of the national economy, in particular of domestic enterprises to the model of sustainable development are suggested.
Education is the field of activity that forms and lays down skills in the subject field of knowledge, psychological and social foundations of communication and promotes self-development and self-expression of individuals. The main goal of the study is to determine the marketing triggers of team building in ensuring the quality of education according to internal and external quality characteristics. Systematization of literary sources and approaches to solving this problem showed that the issue of marketing triggers as a tool for effective team building and quality of education is relevant. The urgency of solving this scientific problem lies in the fact that teamwork will bring better results in terms of ensuring the quality of education than individual aspirations of individuals. The study of the problem was carried out in the following logical sequence: first, the main problems of ensuring the quality of education were analyzed, marketing triggers were grouped according to two groups of factors (external and internal), then the characteristics of the team were outlined, the Drexler-Sibbet model was built, marketing triggers of team building in ensuring the quality of education were proposed. The methodological tools of the study were the following approaches and methods: systematic approach, logical generalization and comparison - for grouping marketing triggers of team building to ensure the quality of education, methods of analysis and synthesis - for evaluating the characteristics of the quality of education. Marketing triggers for ensuring the quality of education were chosen as the research object, and the quality of education as the subject. The article establishes that team building is the main tool that will contribute to the quality of education. The process of team building itself should take place in 7 stages, the main ones of which are orientation, gaining trust, specification of the goal, commitment, distribution of roles, high performance, reboot. These stages are predicted by the Drexler-Sibbet model. The methodology of team building based on the model provides an answer at each stage to one of the questions: What am I doing here? Who are you? What are we doing? How are we doing it? Who, how, what, when?, Why continue? At each of them, depending on the answers of a potential team member, trust, goals and common perspectives, agreement in actions, clarity of decisions, clarity of processes are formed, discipline, synergy, unexpected interactivity, joint spending of time are growing. However, in the event of a team member's lack of answers to questions or hesitation and uncertainty, caution, difficulty communicating, pretense, mistrust, apathy, skepticism, unhealthy competition, confusion, danger, resistance, silence, resistance, lack of interest, shallow thinking, conflict may occur. , breaking deadlines, inequality, avoiding one's obligations, envy, disharmony, fatigue and tension, exhaustion, boredom and decay. At each of the stages, there are marketing triggers and trigger words, thanks to which you can stimulate team building, which will increase the quality of education. It is known that teamwork creates a synergy effect that contributes to achieving higher results than individual results. The main triggers are: fear and danger, herd instinct, individuality, greed, mutual gratitude, trust, limitation, ambiguity, scarcity, time constraints, loyalty, fear, storytelling, news, price comparison, guarantees, relevance. Trigger words are: free, immediate, today only, news, secret, open, increase, exclusive, because, only. The study results can be useful in developing a methodology for improving the quality of education with marketing tools.
The article examines the problems of financial security of Ukrainian households in the conditions of changes. The issue of ensuring the financial security of households has recently become relevant in connection with the strengthening of the COVID-19 coronavirus pandemic and the introduction of martial law. Peculiarities of the financial security of households, in contrast to the financial security of other participants in the financial market, are highlighted. The amount of GDP per capita and the human development index were studied. It was determined that the level of financial security depends on the choice of the model of financial behavior of a particular household. It has been proven that the level of financial security depends on the choice of the model of financial behavior of a particular household. The correlation of these concepts is manifested in the proposed methods
Монографія присвячена питанням впровадження парадигми вдосконалення викладання у вищій освіті. Цей напрям є одним із пріоритетів розвитку Європейського простору вищої освіти, до якого належить і вища освіта України. Монографія містить три частини: у першій частині — узагальнено теоретичні основи та політичні передумови реалізації завдання вдосконалення викладання і навчання в університетах; у другій — представлені практики вітчизняних закладів вищої освіти і наукових установ, а також міжнародні проєкти, що реалізуються в Україні та опікуються цією проблематикою; у третій частині — подано практичні рекомендації для університетів і наукових установ щодо створення інституційних моделей, стратегій, підходів, рішень задля підвищення якості викладання і навчання. Монографія стане у нагоді науково-педагогічним працівникам університетів, управлінському персоналу, дослідникам та експертам, які цікавляться проблемою вдосконалення викладання у вищій освіті та безпосередньо відповідають за її вирішення у закладах вищої освіти.
Quality assurance and quality management are the main challenges in the management of higher education institutions not only in Ukraine but also in the world in the context of sustainable development and the coronavirus crisis. In this context, the need to promote a culture of quality at university level is becoming increasingly important. The concept of quality culture expands traditional approaches to quality assurance, focusing on aspects of organizational psychology such as shared attitudes and commitment to quality. However, studies of methodological approaches to the problems of quality assurance management in higher education have not been sufficiently reflected in domestic research. That is why, at the present stage, there is an urgent need to study the problems of quality management in higher education at both internal and external levels. The article considers the theoretical foundations of the culture of quality of higher education, its necessity and role in the development of higher education in Ukraine. Conducted research on the experience of EU countries in external evaluation of the quality of higher education. Research of the experience of institutional accreditation in the European Union, because institutional accreditation is currently absent in Ukraine, despite the fact that it is prescribed in the Law of Ukraine "On Higher Education". Evaluation and construction of the Gap model, which identified the basic requirements for high-quality educational services based on the identification of contradictions that lead to consumer dissatisfaction with the quality of educational services received, including various contradictions. However, a study of the Ukrainian experience in assessing the quality of educational services allows us to conclude that in most cases a general rating assessment of higher education institutions that provide educational services, rather than the quality of services directly provided by them. And internal quality assurance systems in Ukrainian universities are in the process of formation and need significant development, taking into account the experience of universities in the European Union.
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