The essential requirements for energy storage for feature-driven applications in flexible electronics are addressed with the goal of finding the most compelling fit between product needs, consumer safety, and the technology capabilities.ABSTRACT | If truly thin embedded and human worn flexible electronics are to become a commercial reality for wearable electronics, medical devices, and internet of things tags, effective energy storage technologies that safely and robustly match the mechanical flexibility of the overall system form factor are required. At the same time, the energy and transient power needs of functions such as wireless connectivity, information display, and high sample rate sensing must be supported. These capabilities have time-dependent power and current requirements often not captured in simple energy and capacity metrics. In this paper, a progression of energy storage approaches, challenges and learning experiences will be Manuscript